Blog

blog_milliontree_header_01

Blog_MillionTree_Header_01

The Million Tree Pledge: an effort to change the world  

<h3>“Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has.” – Margaret Mead. </h3>
 
This quote really sums up what the <a href="https://www.milliontreepledge.org/">Million Tree Pledge</a>, as a movement, is trying to do. They’ve created a platform to connect and inspire small groups of people and businesses to make a commitment to plant 1 million trees each.

blog_milliontree_banner_01

Blog_MillionTree_Banner_01

The Million Tree Pledge is a group of businesses and ambitious individuals who have come together to take action and do something radical in response to the climate emergency. Each pledger has made a bold, two-part commitment to: 
<ol>
<li style="font-weight: 400;" aria-level="1">Plant over 1 million trees by a specific date (most pledgers have chosen 2030).</li>
<li style="font-weight: 400;" aria-level="1">Find at least two other pledgers to do the same, ensuring that the initiative grows organically and exponentially. </li>
</ol>
The Million Tree Pledge aims to have tens of thousands of pledgers in the next few years, collectively planting billions of trees around the world in the places where they are needed the most. This community is rising up, to draw carbon down from the atmosphere.

blog_milliontree_banner_02-1

Blog_MillionTree_Banner_02 (1)

There are many ways to change the world and many different things that are needed. However, at Ecologi, we believe that planting trees is a great way to start, and the folks at the Million Tree Pledge definitely agree with us there. It’s now common knowledge that <a href="https://www.woodlandtrust.org.uk/trees-woods-and-wildlife/british-trees/how-trees-fight-climate-change/">one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5°C is to plant trees</a>.
Trees are also crucial in preventing ecological collapse and preserving the world’s biodiversity. They provide habitat, shade, shelter and food for local wildlife, support local communities and stabilise soils to minimise the risk of natural hazards like landslides. They also help to purify air and water sources and even have a <a href="https://phys.org/news/2019-07-urban-trees-mental-health.html">positive effect on our mental health</a>.

blog_milliontree_banner_03

Blog_MillionTree_Banner_03

The founding members of the Million Tree Pledge were already drawing down their carbon footprints by planting trees through <a href="https://x.ecologi.com/">Ecologi</a>. A number of them had the same personal ambition of planting 1 million trees. When they realised this, Marcus Hemsley, one of the founders, came up with the idea of a pledge site where people could formally commit to planting 1 million trees and also encourage others to do the same. 
Launched on Earth Day 2021, there are already 34 individuals and businesses signed up to the Million Tree Pledge and 41 million trees have been pledged so far! The MTP has already collectively planted 6.1 million trees.

blog_milliontree_banner_04

Blog_MillionTree_Banner_04

The great thing about the Million Tree Pledge is that it is for everyone, with an emphasis on SMEs (small and medium sized enterprises), with ambitious sustainability goals. It’s all about providing small businesses with a way to have a massive impact by taking on a huge challenge and setting themselves ambitious targets that will involve making some changes and employing some pretty creative initiative and engineering in order to achieve them.
Some examples of businesses that have already committed to this challenge include <a href="https://x.ecologi.com/create">Create</a> (312k trees so far), <a href="https://x.ecologi.com/thrive">Thrive Accountants</a> (100k trees so far), and <a href="https://x.ecologi.com/propellernet">Propellernet</a> (337k trees so far).

blog_milliontree_banner_05

Blog_MillionTree_Banner_05

In August 2021, <a href="https://krystal.uk/">Krystal Hosting</a> became not only the first member of the Million Tree Pledger to <a href="https://www.milliontreepledge.org/pledgers/krystal">complete their pledge</a>, but also our first Ecologi partner to achieve <a href="https://x.ecologi.com/krystal">1 Million trees planted</a>!
We’re so proud to work with Krystal and we love seeing all their inspiring, planet-saving work. Planting 1 Million trees is only one part of Krystal’s wider green strategy which includes being one of the first website hosting services to be powered by 100% renewable energy, having their data centre facility supplied by 100% green power, and offering their staff incentive schemes to encourage all Krystal employees to switch to 100% renewable energy at home too.
A great many other businesses have signed up so far too! Check them out <a href="https://www.milliontreepledge.org/pledgers">here</a>.

blog_milliontree_banner_06

Blog_MillionTree_Banner_06

The Collective Forest - making the MTP accessible to all 

The Collective Forest is another amazing collective action story from our Million Tree Pledge community. Laura Gelder-Robertson from <a href="https://x.ecologi.com/glowinnovationlimited">Glow Innovation Limited</a> set up the Collective Forest as a way to make the Million Tree Pledge accessible to everyone – even the smallest of micro businesses! 
In order to join the Million Tree Pledge, businesses and individuals need to have 10,000 trees planted with Ecologi or another verified tree planting provider. (It’s important that these trees are planted with reputable providers to ensure they can be evidenced). This 10,000 tree buy-in is still a big reach for micro businesses, sole traders and new businesses just yet starting out, and some just can’t afford this outlay. So, to make the movement more accessible, Laura decided to start a collective forest in which smaller businesses could team up to work towards the goal of planting 1 million trees.  
On the first Monday of <a href="https://x.ecologi.com/articles/blog/cop26-what-is-it-and-how-did-it-come-about">COP26</a>, Laura marked the occasion by spending her entire life savings on planting 100,000 trees. She hoped to inspire others to join her in working as a team to reach 1 million trees, and this hope has already been proved possible. Small businesses that want to take part now just need to put forward 1000 trees to join Laura’s ‘Parent’ Ecologi forest and become part of the movement. This Collective Forest has already welcomed two new pledgers, <a href="https://x.ecologi.com/glowinnovationlimited/fineartbykirsteenthomson">Fine Art by Kirsteen Thomson</a> and <a href="https://x.ecologi.com/glowinnovationlimited/chloebullock">Materialise Interiors</a>. You can see how the Collective Forest works by viewing Laura’s <a href="https://x.ecologi.com/glowinnovationlimited">Glow Innovation Limited forest</a>.
In an<a href="https://www.youtube.com/watch?v=vWeoF6n7dg0"> interview </a>with Marcus Hemsley, Laura talked about what drove her to start the Collective Forest. She said that she knew some of the pledgers, and everything they were talking about was about 100 times more ambitious than what she was thinking at the time. She thought  “I’m a one woman band – but what’s stopping me from becoming just as ambitious as them?” So, Laura pitched to the group that she could probably plant 100,000 trees, and probably find another 9 small businesses that could do the same, and it is certainly already looking that way. 
In this interview, Laura describes the warm reception she received from alumni at Cambridge University and how people high up in big businesses, sustainability and multinational corporations were just a little bit gobsmacked (as we all were!). If one person can pledge that much, it makes the 1 million trees that they planted as a massive business last year pale into insignificance. This was exactly Laura’s intention: getting everyone to amp up the ambition. She emphasises that it is all about doing everything we can to massively up the commitment from everyone. By throwing down the gauntlet to all businesses, we can make sure that everyone gets involved in the fight to reverse climate change and show the bigger businesses exactly how much is expected and needed from them. She says, “Time isn’t on our side”, and “it’s absolutely an emergency”, and that we need to act now.
&nbsp;

blog_milliontree_banner_07

Blog_MillionTree_Banner_07

In her interview, Laura mentions “The Hummingbird Mindset”. This is the African fable about a fire in a forest. While the fire rages through the trees, all the animals are watching in fear apart from the smallest hummingbird who keeps on filling its beak with water from the river to drop on the fire. It returns countless times in an effort to extinguish the fire. When asked by the other animals “what is it doing?” it replies, “I’m doing the most I can.” 
The message from this rings true in that if everyone did the best they could do, we would be so much more likely to be able to “put out the fire”, and halt and reverse climate change. Individuals and small businesses can and must do their part, whether that is pledging to plant 1 million trees with the <a href="https://www.milliontreepledge.org/">Million Tree Pledge</a>, or forming an <a href="https://x.ecologi.com/glowinnovationlimited">alliance</a> in order to do so. We have to all take action and do the most that we can – it’s the only way in which we actually can change the world.
<a href="https://x.ecologi.com/plan">Sign up today to take real climate action with Ecologi</a>.

greenwashing_blog_header_01

Greenwashing_blog_header_01

How can businesses avoid greenwashing

In this guide we’ll cover…
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="#controversial">Why is greenwashing so controversial?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenwashing">What is greenwashing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenwishing">What is greenwishing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenhushing">What is greenhushing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#toptips">Top tips to avoid greenwashing</a> </li>
<li style="font-weight: 400;" aria-level="1"><a href="#commsguidelines">Our toolkit for helping businesses communicate</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#ourapproach">Ecologi’s approach to avoiding greenwashing</a></li>
</ul>
<h2>What is greenwashing &#8211; and why is it so controversial?</h2>
There’s no doubt about it, Greenwashing has become a very dirty word. It’s been a hot topic for the past decade, but it’s really been put under the spotlight over the last couple of years, and it even made it onto the COP27 agenda.

greenwashing_bloggreenwashing_blog_banner_01

Greenwashing_BlogGreenwashing_blog_banner_01

And here’s the thing: Greenwashing detracts from the genuinely great work that many businesses are doing. It also erodes trust and creates cynicism towards the whole idea of climate action. And this can have real consequences for the environment.
Here are just a few of the problems that come from greenwashing:
<ul>
<li>It’s deliberately deceiving</li>
</ul>
When businesses and other organisations exaggerate or make false claims about their sustainability efforts, the deception can mislead consumers and undermine trust. 
<ul>
<li>It exploits genuine concern</li>
</ul>
Greenwashing takes advantage of people’s growing concern for the environment. Many people genuinely want to support eco-friendly products and businesses, and greenwashing takes advantage of this. 
<ul>
<li>It undermines legitimate efforts</li>
</ul>
Greenwashing diverts attention and resources away from businesses that are actually committed to sustainability. This creates an unfair advantage, and means the bad apples get all the publicity.  
<ul>
<li>It can cause environmental harm</li>
</ul>
When companies falsely claim their products are sustainable, it can lead to consumers making choices that aren’t actually that great for the environment. They might think they’re making a greener choice, but are unknowingly making the issue worse.  
<ul>
<li>It can lead to legal action </li>
</ul>
Those accused of greenwashing can now face regulatory and legal challenges. Regulatory bodies like the <a href="https://greenclaims.campaign.gov.uk/" target="_blank" rel="noopener">Green Claims Code</a> have guidelines and rules against false advertising, and greenwashing can result in fines and legal action. 
<ul>
<li>It creates scepticism </li>
</ul>
If people find out they&#8217;ve been misled, they might stop trusting the business, and possibly the whole idea of environmental marketing altogether. Their guard goes up, and scepticism towards legitimate eco-friendly products and businesses is the result. 
<ul>
<li>It hinders progress</li>
</ul>
By creating a false sense of achievement, greenwashing can hinder environmental efforts. That’s because it gives businesses and consumers a sense that they’re doing enough, when really much more is needed.
<h2>Greenwashing vs greenwishing vs greenhushing &#8211; what’s the difference?</h2>
Greenwashing isn’t the only spanner in the works. Greenwishing and greenhushing have also emerged as issues blighting the climate cause. So what’s the difference? 
<h3>Greenwashing</h3>
Greenwashing means misleading. It’s when a product, service or business is presented as being more sustainable than it really is. It tends to involve exaggerated claims of eco-friendly features and benefits.
For example, a company stamps &#8220;100% eco-friendly&#8221; all over its product packaging, but that product still contains harmful chemicals.
<h3>Greenwishing</h3>
Greenwishing is about insufficient action. It’s when a business has well-intended efforts as well as some delivered sustainability action, however, this work is unrepresentative compared to their size of business or the scope of change required to genuinely move the needle on decarbonising or creating sustainable change in a business.
For example, a business of 100 employees advertises that their only climate initiative is to plant a tree for every product they sell, without having any other carbon reduction initiatives to reduce their organisation’s emissions.
<h3>Greenhushing</h3>
Greenhushing means downplaying. It’s when a business keeps quiet about its environmentally-friendly initiatives (often through fear of greenwashing). It tends to involve businesses doing good things, but in a low-key way. 
For example, a business gives £10,000 to a climate charity but chooses not to publicise it because they fear being criticised by their customers for their charity choice, or not investing in alternative opportunities for climate action.
In summary, greenwashing involves deceptive practices, greenwishing involves insufficient actions, and greenhushing involves under-communicating sustainability efforts. All three are problem areas for sustainability communications, whether they stem from inaccuracy, insincerity, or modesty.
<h2>Top tips to avoid greenwashing </h2>
So how can your business avoid the greenwashing trap? Here’s our top tips:
<ul>
<li>Use specific language to communicate impact and goals</li>
</ul>
For example: “Over the last five years we’ve made a 57% reduction in carbon emissions across our facilities. But we’re not stopping there, we’re aiming for 95% by 2026.”
<ul>
<li aria-level="1">Back up claims with third-party certification</li>
</ul>
For example: “The climate projects we support through our partner, Ecologi, are certified by the Gold Standard and Verified Carbon Standard.”
<ul>
<li aria-level="1">Make sure initiatives are supported by wider operational changes (and share the details)</li>
</ul>
For example: “Switching to recycled plastics is just the start of how we’re reshaping our entire business and supply chain. Visit our sustainability web page to find out more.” 
<ul>
<li aria-level="1">Be honest about your sustainability journey (and areas for improvement)</li>
</ul>
For example: “We were proud to commit to net-zero operations by 2025, but now we’re raising the bar even higher and aiming for net-zero across our products and supply chain by 2040.”
<h2>Toolkits helping businesses communicate their impact</h2>
We’ve helped over 20,000 businesses with their climate action journey, and part of that is showing them how to communicate their impact in the right way. We’ve put together several toolkits to help businesses share their good work:
Business Toolkit
Our Business Toolkit is the one-stop-shop for everything companies need to communicate their work with Ecologi. It’s full of eye-catching visuals that you can share across your website or social channels.

greenwashing_blog_gif

Greenwashing_Blog_GIF

Badges 
Earn badges for climate impact. Once you’ve hit key milestones, including trees funded and carbon avoided, we’ll give you a shiny digital badge that you can share with your audiences online.

greenwashing_bloggreenwashing_blog_banner_02

Greenwashing_BlogGreenwashing_blog_banner_02

Communications Guidelines
We’ve recently published <a href="https://docs.google.com/presentation/d/1LRTOYVIPLp5PN5C0mBhl35OjhQNqpCnZtOQMaAkpb1E/edit#slide=id.g2954c42f7e5_0_0" target="_blank" rel="noopener">new communications guidelines</a> to help businesses with the right terminology to use when sharing their progress. 
<div class="ecologi-video-full-width"><iframe src="https://cms-assets.offset.earth/app/uploads/20240118155901/Ecologi-Communication-Guidelines.pdf" width="960" height="900" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>

<h2>Our own approach for avoiding greenwashing</h2>
It’s important we lead by example, and our unique position in the environmental sector means we need a clear stance on greenwashing. Here’s how we stay committed to being an organisation of high integrity: 
<ul>
<li aria-level="1">Trust through transparency</li>
</ul>
We strive to keep things out in the open, from our financials to our board meeting minutes. You can see the evidence of the impact you’ve funded in our Public Impact Ledger, and thanks to our expert panel you can rest assured that we only fund high quality climate projects. Find out more on our <a href="https://x.ecologi.com/transparency" rel="noopener">Transparency page</a>.
<ul>
<li aria-level="1">No partnerships with companies that don’t share our values</li>
</ul>
At Ecologi, we believe in inclusivity when it comes to funding climate impact through our self-serve tools and subscription plans. We&#8217;ve intentionally made this choice to ensure climate action remains accessible, guided by our belief that progress is more important than perfection. 
But in striving to be an ethical organisation, we rigorously evaluate prospective communication partners, including press releases, through a scorecard that checks they align with our values. This includes their sustainability credentials and the way they communicate about climate initiatives. 
We also maintain a commitment to not engage in relationships with organisations directly associated with the fossil fuel industry, as well as those in industries that don&#8217;t align with our values, such as weapons manufacturers and gambling companies.
We really want to help our amazing community avoid any accusations of greenwashing, and a big part of that is using the right terminology. When you <a href="https://x.ecologi.com/our-products">sign up</a> to Ecologi, our expert colleagues give you access to our helpful language guidelines to help avoid the greenwashing trap!

Speak to our friendly team of experts to find the right climate solution for your business and for our planet

blog_cop28_whathappened_header

Blog_COP28_WhatHappened_Header

What happened at COP28

This year’s annual Conference of the Parties (COP28) took place between 30 November -12 December. Our team here at Ecologi monitored the events daily to bring you analysis and reaction of the developments as this 28th session of the parties to the UNFCCC (United Nations Framework Convention on Climate Change) took place.
What was COP28? Scroll down past our daily updates (or <a href="#whatiscop28">click here</a>) for a comprehensive guide to all things COP28.
What happened at COP27? <a href="https://x.ecologi.com/articles/blog/what-happened-at-cop27" target="_blank" rel="noopener">Read our blog</a> for a full report on the event in 2022.

COP28 - our daily updates

blog_cop28_whattoexpect_banner_01

Blog_COP28_WhatToExpect_Banner_01

<h2>COP28: what, where and when?</h2>
<a id="whatiscop28"></a>COP28 is the 28th <a href="https://unfccc.int/" target="_blank" rel="noopener">Conference of the Parties to the UNFCCC</a> &#8211; the UN’s primary climate change body. All United Nations member states are Parties to this treaty, as well as the European Union and other non-UN member states. That makes the COPs a huge event in the political calendar, where world leaders come together once per year to discuss, negotiate, and make commitments on climate change.
<a id="whereandwheniscop28"></a>This year’s COP takes place in Dubai, United Arab Emirates, from 30th November to 12th December 2023. The two-week conference will cover a number of crucial climate topics, including <a href="https://www.cop28.com/en/thematic-program" target="_blank" rel="noopener">climate finance, youth, agriculture, and more</a>.
We’ve previously covered events at <a href="https://x.ecologi.com/articles/blog/whats-happening-at-cop27" target="_blank" rel="noopener">COP27 in Sharm El Sheikh</a> and <a href="https://x.ecologi.com/articles/blog/what-happened-at-cop26" target="_blank" rel="noopener">COP26 in Glasgow</a>, so do revisit our articles on those if you need a refresher on how it all takes place.

blog_cop28_whattoexpect_banner_02

Blog_COP28_WhatToExpect_Banner_02

<h2><a id="keytalkingpoints"></a>What are the key talking points in the run up to COP28?</h2>
<h3>The hosts</h3>
As ever &#8211; or perhaps more than ever &#8211; this COP is mired in controversy before it’s even begun. As a nation, the host country, the UAE produces the <a href="https://ourworldindata.org/grapher/co-emissions-per-capita?tab=chart&amp;country=ARE~GBR~CHN~AUS~USA" target="_blank" rel="noopener">sixth-most emissions per capita of any country</a> in the world (21.8 tCO2e per capita in 2021, excluding land use change). It is one of the world’s ten largest oil producing countries, with <a href="https://www.trade.gov/country-commercial-guides/united-arab-emirates-oil-and-gas" target="_blank" rel="noopener">around 30% of its economy</a> based on oil production. The COP President is Sultan Ahmed Al Jaber, <a href="https://www.bbc.co.uk/news/science-environment-64240206" target="_blank" rel="noopener">who is CEO of ADNOC</a>, the Emirati state-owned oil company.
The UAE has also <a href="https://www.theguardian.com/environment/2023/aug/01/leak-uae-presidency-un-climate-summit-oil-gas-emissions-yemen" target="_blank" rel="noopener">been accused of attempting to whitewash</a> (and greenwash) its reputation ahead of the conference, including hiring a number of PR and lobbying agencies to promote the country’s image, which is often associated with strict restrictions on freedom, and <a href="https://www.amnesty.org/en/location/middle-east-and-north-africa/united-arab-emirates/report-united-arab-emirates/" target="_blank" rel="noopener">allegations of human rights violations</a>.
<h3>Fossil fuel phase-out</h3>
The ‘High-Ambition Coalition’, a loose group of around 15 Parties including France, the Marshall Islands, Sweden and the UK, has started preparing negotiations to phase out fossil fuels. This is notable because countries and multilateral groups are not always up-front about their negotiating stances prior to the conference, and even more seldom are those stances ambitious enough to meet the challenge of the climate crisis.
You may remember this was a key flashpoint back at COP26, where at the last minute the language of phasing out fossil fuels <a href="https://www.theguardian.com/environment/2021/nov/13/cop26-countries-agree-to-accept-imperfect-climate-agreement" target="_blank" rel="noopener">was disappointingly changed to phase down “inefficient fossil fuel subsidies&#8221;</a> in the final cover decision.
Whether the High Ambition Coalition can maintain this phase out stance throughout two weeks of negotiations remains to be seen. What is certain is that this issue has become the most glaring elephant in the room for the international climate conferences: we all understand that <a href="https://news.un.org/en/story/2022/09/1126931" target="_blank" rel="noopener">the burning of fossil fuels must end</a>. But the politics of the COPs has so far meant that a commitment (even a non-binding one) to end fossil fuel use for good has still not been delivered.
<h3><a id="whoisattending"></a>Who’s going (and who’s not)</h3>
In a first, Pope Francis <a href="https://www.wsj.com/world/pope-francis-to-attend-cop28-climate-change-conference-in-dubai-16c50cd5" target="_blank" rel="noopener">has announced</a> he will be attending COP28 this year, making him the first Pope to do so. He and the Vatican have been happy to speak out on climate change in recent years, including vocally backing the Paris Agreement and <a href="https://www.independent.co.uk/climate-change/news/donald-trump-pope-francis-slap-face-paris-agreement-climate-change-vatican-global-warming-a7767751.html" target="_blank" rel="noopener">criticising the US for withdrawing from it</a> under Donald Trump in 2020 (the US rejoined the Agreement under Joe Biden in 2021).
Biden himself will <a href="https://www.reuters.com/sustainability/cop/biden-unlikely-attend-dubai-cop-climate-meeting-sources-say-2023-10-31" target="_blank" rel="noopener">reportedly not be in attendance</a> this year, though he did attend COP 27 last year, and his administration is known for changing the President’s plans to make appearances last-minute. 
During his speech a few weeks ago where he announced the slackening of some of the UK’s climate commitments, <a href="https://www.bbc.co.uk/news/uk-66871073" target="_blank" rel="noopener">the Prime Minister Rishi Sunak announced</a> that he would be attending COP28. In addition, we now know that King Charles will also be attending, and <a href="https://www.royal.uk/news-and-activity/2023-11-01/the-king-will-attend-cop28-uae-0" target="_blank" rel="noopener">delivering an opening address on 1st December</a>. The King has been very vocal about environmental issues over the years, including <a href="https://www.youtube.com/watch?v=xV9n0LM63Bc&amp;t=12s" target="_blank" rel="noopener">taking part in our very own virtual festival of climate action</a> back in 2020.

blog_cop28_whattoexpect_banner_03

Blog_COP28_WhatToExpect_Banner_03

<h2><a id="whattoexpect"></a>What to expect during the COP</h2>
As is always the case, we can expect lots of talking points, controversies, and politicking to take place throughout the two weeks of the COP. 
Because of the fact that the conference host and key organising figures are so heavily associated with the fossil fuel industry, it seems unlikely that this COP will deliver much in the way of substantive commitments on reducing fossil fuel use. We can probably expect a lot of high-profile speeches and announcements early on, with the legal and policy commitments then steadily being watered-down over the two weeks.
There are other factors too, like a recent history of disappointment from the COPs, which so far have failed to halt annual increases in emissions &#8211; let alone begin reducing them. In the UK, with the conference being later than usual and finishing only two weeks before Christmas, we can probably expect relatively little cut-through into television and news media.
Throughout the conference, we’ll be bringing you regular updates as we follow along with the negotiations and announcements.

<h2>Partner with us for COP28 and beyond</h2>
Over the next 12 months we want to support as many businesses as possible to measure their footprint and help reduce their emissions.
If your business is interested in a brand partnership to help scale climate action or starting its climate journey during COP28 or beyond, get in touch 🌍

Speak to our team. We're here to help find your perfect climate solution.

blog_smes_casestudy_header

Blog_SMEs_CaseStudy_Header

Meet 6 SMEs leading the way on climate action

In 2020, Sir David Attenborough said that “saving the planet is now a communications challenge”; a campaign worth embracing for any business..

Use these handy quick links to jump straight to a specific story&#8230;
<ul>
<li>Leading in sustainability: <a href="#ecosurety">Ecosurety</a></li>
<li>Helping businesses build low carbon websites: <a href="#complex">Complex Creative</a></li>
<li>Selecting clients who walk the walk: <a href="#remarkably">Remarkably</a></li>
<li>Revolutionising maritime decarbonisation: Ocean Infinity</li>
<li>Going all-in for sustainability: <a href="#climbing">Climbing Trees</a></li>
<li>Going beyond being sustainable &#8211; to being regenerative: <a href="#avery">Avery &amp; Brown</a></li>
</ul>

Sustainability can help Small- and medium-sized businesses (SME) fulfil their environmental responsibilities while enhancing client engagement, employee satisfaction, and commercial performance. It&#8217;s no longer a niche consideration; it&#8217;s a mainstream issue that&#8217;s compelling businesses to address their environmental impact.

blog_marketing_advertising_casestudy_banner_01

Blog_Marketing_Advertising_CaseStudy_Banner_01

Regulators are cracking down on greenwashing. The European Parliament voted to support new rules to improve product durability by combating greenwashing and misleading claims on consumer labels, such as &#8216;CO2 neutral&#8217; or &#8216;carbon neutral.&#8217; Meanwhile, in the UK, the Advertising Standards Authority is pursuing stricter enforcement on adverts claiming carbon neutrality through offsetting.
<a href="https://x.ecologi.com/articles/blog/climate-commitments-survey" target="_blank" rel="noopener">Our recent survey</a> of 1,000 SME business owners and decision makers, conducted with the British Business Bank and One Poll, revealed that 76% of SMEs believe that having an environmental strategy is good for business. A significant 98% of SMEs that have taken steps to reduce their environmental impact have seen benefits to their business.
These range from improved brand image (43%), attracting more eco-conscious customers (38%), increased productivity and innovation (37%) and employee loyalty (34%). Over a third (31%) also say that they have benefited from increased revenue.

blog_marketing_advertising_casestudy_banner_02

Blog_Marketing_Advertising_CaseStudy_Banner_02

Discover more about our <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">SME climate commitments survey here</a>. 
SMEs (small and medium-sized enterprises) account for 99.9% of the UK business population With <a href="https://www.gov.uk/government/statistics/business-population-estimates-2023/business-population-estimates-for-the-uk-and-regions-2023-statistical-release">5.6 million</a> private sector businesses in the UK, their superpower is their collective power to champion protecting our planet and tackling the climate crisis. Here are 6 SMEs taking significant steps toward climate action.

<a href="https://www.ecosurety.com/" target="_blank" rel="noopener">Ecosurety</a>, based in Bristol, UK, is a sustainability leader, supporting UK recycling projects with transparency and innovation. They are the first B Corp certified compliance scheme in the UK. Through working with Ecologi’s <a href="https://x.ecologi.com/articles/blog/carbon-accounting-101-what-is-it-and-why-you-should-do-it" target="_blank" rel="noopener">carbon accounting</a> and ESG advisory partner <a href="https://eightversa.com/services/net-zero-carbon/carbon-footprint-for-business/" target="_blank" rel="noopener">Eight Versa</a> to assess their carbon footprint, they achieved Carbon Measured certification from Natural Carbon Solutions. Ecosurety has set an ambitious Net Zero target for 2030. As part of their beyond value chain mitigation whilst working to their reductions strategy Ecosurety funds impactful climate action through Ecologi. Their commitment to sustainability and environmental responsibility showcases their dedication to a greener future.

blog_smes_casestudy_banner_06

Blog_SMEs_CaseStudy_Banner_06

Helping businesses build low carbon websites: Complex Creative

<a href="https://x.ecologi.com/complexcreative" target="_blank" rel="noopener">Complex Creative</a> is a sustainable web design agency, helping businesses build low carbon websites through optimising for reduced file sizes, cleaning up drives, servers and databases and so much more, which in 2022 helped save 148 trees from websites alone. 
They are also a Million Tree Pledger business, an <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Action Workforce</a>® and have signed up to One Percent for the Planet to donate 1% of gross sales every year to their non-profit partners. Complex Creative is also one of the hundreds of businesses that have calculated their carbon footprint with <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> for free. Find out more about their story in the video below:
<div class="ecologi-video-full-width"><iframe title="YouTube video player" src="https://www.youtube.com/embed/PZxtOw6_pNY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></div>

Selecting clients who walk the walk: Remarkably

<a href="https://x.ecologi.com/remarkably" target="_blank" rel="noopener">Remarkably</a> is a creative, brand, marketing and learning consultancy. Their purpose  &#8211; building brands for a remarkably better world.
Now in its third year, Remarkably has been climate positive from day one, achieved B Corp certification in 2021, and invests in a number of impact innovation projects globally.  As a Beta partner of <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a>, the consultancy has been able to fully quantify its carbon footprint for the first time last year.

blog_marketing_advertising_casestudy_dashboard_remarkably-2

Blog_Marketing_Advertising_CaseStudy_Dashboard_Remarkably

If that is not enough, Remarkably has pledged to plant one million trees by 2030, <a href="https://x.ecologi.com/remarkably" target="_blank" rel="noopener">with 250,000 already planted</a>. 
Remarkably’s commitment to the triple-bottom line also extends to careful decision making for which clients to work with. A first analysis was shared in its inaugural impact report for 2022.

blog_marketing_advertising_casestudy_banner_03

Blog_Marketing_Advertising_CaseStudy_Banner_03

Revolutionising maritime decarbonisation: Ocean Infinity

Ocean Infinity, a pioneering maritime robotics company, is leading the charge in environmental sustainability. The company deploys cutting-edge technology and AI to reduce fuel consumption and minimise waste production. Ocean Infinity have started their climate journey with Ecologi by funding tree planting through the <a href="https://x.ecologi.com/business/impact-shop" target="_blank" rel="noopener">Impact Shop</a> and are working with <a href="https://eightversa.com/sustainability-insights/eight-versa-partners-with-ecologi/" target="_blank" rel="noopener">our partner Eight Versa</a> for a Life Cycle Assessment (LCA) for their robotic ships.

blog_smes_casestudy_banner_04

Blog_SMEs_CaseStudy_Banner_04

Going all-in for sustainability: Climbing Trees

<a href="https://x.ecologi.com/climbingtrees" target="_blank" rel="noopener">Climbing Trees</a> is an SEO, Google Ads and Social agency with a mission of reducing emissions across their entire organisation. They have already moved to sourcing 100% renewable energy; changed their bank to a more planet-friendly supplier; reduced travel emissions with less commuting and more home working and increased use of public transport.
They use <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> to calculate their emissions, and what they cannot reduce is offset. Climbing Trees are also a <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Positive Workforce</a>® and a Million Tree Pledger, as well as a B Corp.
<div class="ecologi-video-full-width"><iframe title="YouTube video player" src="https://www.youtube.com/embed/6DLHI1FSgro" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>

Going beyond being sustainable - to being regenerative: Avery & Brown

<a href="https://x.ecologi.com/averybrown" target="_blank" rel="noopener">Avery &amp; Brown</a> is a sustainable marketing agency for the built environment. They’re a signatory of the Sustainable Marketer Manifesto, supporters of The Better Business Act as well as members of Business Declares and the Climate &amp; Ecological Emergency Bill Alliance. 
Having pledged to halve their emissions before 2030 and achieve net-zero before 2050 while disclosing their progress every year &#8211; they have a deep commitment to restoring and regenerating our planet. They’ve also referred over 19 other businesses to join our community!

blog_marketing_advertising_casestudy_banner_05

Blog_Marketing_Advertising_CaseStudy_Banner_05

If your business is looking to start its climate journey, get in touch below.

The Million Tree Pledge: an effort to change the world

What is the Million Tree Pledge?

Why trees?

The origin story

Who is the Million Tree Pledge for?

Krystal hosting

The Collective Forest - making the MTP accessible to all

The Hummingbird Mindset

More posts

How can businesses avoid greenwashing

What happened at COP28

Meet 6 SMEs leading the way on climate action

Stay in touch with Ecologi