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Our third year in numbers

Have you ever wanted to visualise the good you’re doing, or wondered just how much of a positive impact you’ve had on the planet by being a member of Ecologi? Well, these are the kinds of things we think about a lot! 
One year might not seem like a very long time at all, but over the course of just 12 months we’ve been able to create real and positive change by helping our 35,247 brilliant Ecologi members to take meaningful climate action.
This was also the year in our history when <a href="https://x.ecologi.com/articles/blog/ecologi-b-corp-company" target="_blank" rel="noopener">we became a B Corporation</a>, and were recognised as one of the <a href="https://www.linkedin.com/feed/update/urn:li:activity:6952919728751276032/" target="_blank" rel="noopener">Best for the World™ B Corps of 2022</a> in two categories.
Having just passed our third birthday on July 15th 2022, we’ve pulled together some key numbers that illustrate the Ecologi community’s amazing achievements since the beginning.

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This is one of our favourite metrics to track &#8211; not just because this number is growing at an incredible rate, but also because of the huge array of benefits for people, biodiversity and the planet that this number represents. The total number of trees our community has funded for planting is 45,057,949 &#8211; with 27,406,893 trees funded since our last birthday.
Thanks to the incredible quality of the reforestation work being done by our <a href="https://x.ecologi.com/articles/blog/get-to-know-our-reforestation-partners#!" target="_blank" rel="noopener">trusted planting partners</a>, these benefits extend well beyond just environmental gains, covering social benefits too like gender equality, education, and livelihood protection. 
At Ecologi, it’s non-negotiable that all of our reforestation projects are community-driven. Our partners all work closely with local communities to establish planting sites and design planting strategies which will ensure that local people feel a sense of ownership and pride in the success of the project, and further instils recognition and enjoyment of the co-benefits that stem from the thriving environment created. By creating alternative sources of income derived from the healthy habitats they are helping to restore, communities can thrive alongside the trees that might once have been destined for deforestation. Over time, the impact of the restored land continues to increase as biodiversity returns, and the local community are able to reap the benefits of these projects for generations to come.
It’s always helpful to visualise the number of trees we’ve funded for planting this year in real terms to get some perspective on how amazing this achievement is. We calculated that our weighted average tree density is 77.69 sq km &#8211; which is about 1.3 times the size of New York’s Manhattan Island. This means that we’ve funded the planting of enough trees to cover the whole of Manhattan Island, and then some!

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At the end of our first year in 2020, we had reached a total of just under 100,000 verified tonnes of emissions reduced. This number more than quadrupled by the end of our second year, when we reached a total of just under 450,000 verified tonnes of CO2e reduced.
Now, at the end of our third year in operation, we’ve funded verified emissions reductions totalling 2,078,672 tonnes &#8211; that’s quadruple the amount we were able to reduce the previous year &#8211; it’s both mind-boggling and motivating to know we can have such an impact over just 12 months! According to the <a href="https://data.cdp.net/Emissions/2021-City-wide-Emissions/tmta-7i7p/data" target="_blank" rel="noopener">CDP’s 2021 City-wide Emissions</a> data, that’s approximately equivalent to 6.4% of London’s annual emissions, or 117.5% of Oslo’s annual emissions! 
All the CO2e emissions that we reduce are done through the purchasing and retiring of carbon credits from projects that are verified by top carbon standards &#8211; either the <a href="https://x.ecologi.com/articles/blog/what-is-the-gold-standard-carbon-offset" target="_blank" rel="noopener">Gold Standard</a> or the <a href="https://x.ecologi.com/articles/blog/what-is-the-verified-carbon-standard#!" target="_blank" rel="noopener">Verified Carbon Standard</a>. An additional layer of scrutiny that we introduced this year was <a href="https://x.ecologi.com/articles/updates/weve-teamed-up-with-carbon-intelligence-platform-sylvera" target="_blank" rel="noopener">teaming up with Sylvera</a>, a carbon intelligence platform, to ​​independently assess the quality of the nature-based carbon reduction projects we support. This ensures that we’re supporting some of the most impactful carbon reduction projects in the world.
The combined benefit of our climate impact projects is huge &#8211; but as a global community, we still have a long way to go to secure 1.5ºC or “well under” 2ºC rise in global temperatures as required by the IPCC, and discussed in their <a href="https://x.ecologi.com/articles/in-depth/whats-in-the-new-ipcc-report-and-what-does-it-mean" target="_blank" rel="noopener">latest report</a>. Ecologi continues to support projects that directly contribute to restoring nature and reducing greenhouse gas emissions, and we’re so proud of how our community’s impact has grown over these first three years.

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Our <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Climate Positive Workforce®</a> subscription allows businesses to offset the lifestyle emissions of their employees through verified carbon reduction projects, and also plant trees on their behalf.
This number represents all the businesses who, often as part of their wider sustainability efforts, are dedicated to ensuring that their employees are having a positive impact on the planet. These businesses are making a fantastic contribution towards Ecologi’s mission to <a href="https://x.ecologi.com/collective-action" target="_blank" rel="noopener">collectively reduce half of global carbon emissions by 2040</a>.

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Taking climate action should be accessible and easy as you go about your daily life; climate action at your fingertips is what we’re all about. Last year, we developed an app that enables stores hosted on Shopify to easily add trees to their impact profiles. 
So far, our <a href="https://x.ecologi.com/articles/product/automatic-tree-planting-via-shopify" target="_blank" rel="noopener">tree-planting API</a> has allowed well over 2,000 partner stores to plant trees alongside selling their wares. This is a great example of how businesses can embrace ease and agility in their approach to tackling climate change, much like <a href="https://x.ecologi.com/bother" target="_blank" rel="noopener">Bother</a>, <a href="https://x.ecologi.com/revolutionfoodslimited#" target="_blank" rel="noopener">Revolution Foods</a>, and <a href="https://x.ecologi.com/wolfandmoon" target="_blank" rel="noopener">Wolf and Moon</a> have done. 
To learn more about our business integrations, see <a href="https://x.ecologi.com/business/integrations" target="_blank" rel="noopener">here</a>.

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Ahead of its highly anticipated Beta launch, we have over 1,700 businesses on our waitlist, ready to be the first to use our powerful carbon accounting software, Ecologi Zero, which will lead them on their journey to net-zero. 
Ecologi Zero securely connects to your businesses’ accounting software to analyse your supply chain emissions in near real-time. Along with information on energy use, business travel and employee activity, Ecologi Zero will provide a breakdown of the full spectrum of your business emissions.
Attaining accurate carbon footprinting data for your business is a crucial first step towards net-zero. A detailed and accurate carbon footprint allows your business to identify areas where meaningful emission reductions can be made and provides you with the ability to make achievable emissions targets.
Carbon accounting and your businesses’ journey to net-zero doesn’t have to be daunting or complicated. If you’re interested in finding out more or signing up to our waitlist to use this powerful software, see <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">here</a>.

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We’re all about delivering the best climate action solutions to our community, and the past 12 months has seen our community support a host of new reforestation and carbon reduction projects.
Our tree planting efforts wouldn’t be possible without our trusted reforestation partners. As we continue to grow, it&#8217;s been a priority to be able to support more reforestation projects globally, whilst maintaining the high level of quality and integrity that we’ve always offered. It’s quite a lengthy and detailed process to ensure we partner with the best organisations out there, which is why we were so delighted to partner with four incredible new reforestation organisations this past year; <a href="https://trees.org/" target="_blank" rel="noopener">Trees for the Future</a>, <a href="https://www.globalforestgeneration.org/" target="_blank" rel="noopener">Global Forest Generation</a>, <a href="https://www.internationaltreefoundation.org/" target="_blank" rel="noopener">International Tree Foundation</a>, and <a href="https://highatlasfoundation.org/" target="_blank" rel="noopener">High Atlas Foundation</a>.
Each month, members of our community support two high-quality carbon reduction projects which have been certified by either the Gold Standard or the Verified Carbon Standard. Over the past 12 months, the types of projects we’ve funded have varied greatly, but they have one key thing in common: they’re all fantastic climate solutions. From electricity generation through <a href="https://x.ecologi.com/projects/solar-electricity-egypt" target="_blank" rel="noopener">solar power</a>, <a href="https://x.ecologi.com/projects/wind-power-project-in-mexico" target="_blank" rel="noopener">wind power</a>, <a href="https://x.ecologi.com/projects/landfill-gas-to-energy-turkey" target="_blank" rel="noopener">landfill gas capture</a> and <a href="https://x.ecologi.com/projects/waste-biomass-electricity-chile" target="_blank" rel="noopener">waste biomass</a>, to <a href="https://x.ecologi.com/projects/preventing-deforestation-in-the-democratic-republic-of-congo" target="_blank" rel="noopener">preventing deforestation</a>, <a href="https://x.ecologi.com/projects/cleaner-cookstoves-in-zambia-ghana" target="_blank" rel="noopener">providing cleaner cookstoves</a>, and even <a href="https://x.ecologi.com/projects/delhi-transport-efficiency" target="_blank" rel="noopener">improving transport efficiency through electrifying trains</a>, the projects the Ecologi community has supported in the past year have all made big positive impacts on people and the planet.
We’re incredibly grateful for the support that our community of businesses and individuals shows us every single day. Thank you all for being part of our journey 🌿
<a href="https://x.ecologi.com/business/checkout" target="_blank" rel="noopener">Sign up today</a> to take real climate action with Ecologi.

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We know that funding high-quality carbon credits provides vital funding to impactful projects <a href="https://www.ipcc.ch/2023/03/20/press-release-ar6-synthesis-report/">which prevent and avoid emissions</a>.
However, it’s vital to look at the bigger picture: how carbon credits are being used is critical in taking meaningful climate action for our planet.
Simply using carbon credits to offset our business-as-usual emissions (often referred to as becoming ‘carbon neutral’) without taking steps to reduce those emissions directly <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/40875/EGR2022_KR.pdf?sequence=3">will not solve climate change</a>. In addition, there’s increasing pressure on businesses following recent crackdowns on green claims, such as <a href="https://www.theguardian.com/environment/2023/may/15/uk-advertising-watchdog-to-crack-down-on-carbon-offsetting-claims-aoe">claiming ‘carbon neutrality’ through offsetting alone</a>. So, across our industry, we need to rethink carbon offsetting completely, from the ground up.
Let’s unpack this.

Offsetting to compensate for business-as-usual emissions is OUT

Science is clear that minimising global warming requires substantial emissions reductions globally. The IPCC has called for <a href="https://www.ipcc.ch/sr15/chapter/spm/">50% reductions in emissions by 2030</a>, and global net-zero emissions by 2050, if we are to limit the global temperature increase to below 2°C, and as close as possible to 1.5°C. Every year that we continue to increase emissions, the steeper the curve needs to be for the world to decarbonise in time, 
Traditional carbon offsetting involves paying for carbon credits, each representing one tonne of emissions reduced or avoided by a project (like a solar farm). To offset, you would produce one tonne of greenhouse gas emissions through your business activities, and then offset that tonne by buying a carbon credit. 
However, traditional offsetting also gives free licence to businesses to continue generating emissions, or even increase them! Provided that they are also paying to offset them. You can see this in the visual below.
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Even when businesses fund high-quality projects and offset their emissions in full, those direct emissions are still taking place. The benefits of avoided emissions are effectively cancelled-out if the projects funded are only being used to offset your business’s continued emissions. The same is true, even if you are doing your offsetting with carbon removal credits &#8211; because the climate impacts of emitting and then removing greenhouse gases are not the same as simply not emitting them.
This is unsustainable. We need to reconsider completely the way we think about offsetting.

Reducing emissions whilst committing to fund high-quality climate‌ action is IN

For businesses to align their operations with <a href="https://www.iema.net/articles/ghg-management-hierarchy-updated-for-net-zero.">the science of climate change</a>, making direct emissions reductions <a href="https://x.ecologi.com/articles/blog/charting-the-path-to-net-zero-for-businesses">across your supply chain is paramount</a>. That’s a separate process, which offsetting doesn’t contribute toward.
Funding impactful projects through carbon credits still has a huge role to play. The SBTi (Science Based Target initiative) deems <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential">funding carbon credits as an &#8220;essential&#8221; step</a> in the journey towards global net-zero. 
Supporting these high-quality carbon avoidance projects (that’s the same kinds of projects which are traditionally used for offsetting) is a perfect entry point for businesses to start their climate journey &#8211; whilst these businesses gather their plans to reduce their emissions directly.

Reducing your business emissions is a marathon, not a sprint

One of the SBTi’s core requirements for a business to achieve net-zero is to achieve a <a href="https://sciencebasedtargets.org/net-zero">minimum 90% reduction in emissions in most sectors</a>. This emissions-reduction journey will not be easy, since that’s a BIG task!

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Imagine having to reduce your financial budget by 90% &#8211; it would require a lot of planning, researching, and implementation, over a long period.

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Near-term targets are going to be crucial to break down those larger long-term goals. SBTi <a href="https://sciencebasedtargets.org/reports/sbti-progress-report-2021">research in 2021 showed that</a> if your business had set its science-based targets that year, you would need to make emissions reductions of just 4.2% per year &#8211; a much more understandable and manageable target for most businesses.
Remember as well that, even if simply offsetting your business emissions was your goal, then the higher your emissions are, the more it will cost to your business to offset them. This means that whilst there’s an enormous challenge in reducing emissions over a sustained period, it will be much better in the long run, both for your business and for the planet.

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This is a long-term commitment which all businesses need to undertake. That’s why funding high-quality climate action is crucial at the same time. You can give back to our planet throughout the process &#8211; and by doing so, you can have a real, measurable impact <a href="https://sdgs.un.org/goals">on people, communities and biodiversity</a>.

High-quality climate action that ‘goes beyond’

This funding of high-quality climate action outside of a business’s operations is referred to by the SBTi as ‘<a href="https://sciencebasedtargets.org/blog/going-above-and-beyond-to-contribute-to-societal-net-zero">beyond value chain mitigation</a>’ or ‘BVCM’. They highlight this as a critical contribution to reaching societal net-zero because it has a positive climate impact outside of your business’s direct sphere of influence. Your company can leverage its BVCM strategy to generate positive global change for our planet.
The great thing about BVCM is that it allows your business to select project types and locations that matter to you: you can build your own mix of projects to support.

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Don’t be put off by the scientific terminology. Simply, it means continuously funding climate action via high-quality carbon avoidance credits (and other types of impactful climate projects) whilst reducing your business emissions on your journey to net-zero.

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At Ecologi, we select the carbon avoidance projects we support according to our<a href="https://x.ecologi.com/articles/updates/how-ecologi-finds-and-funds-the-most-impactful-climate-solutions"> climate impact regionalisation strategy</a>, which focuses on directing funding towards locations and projects with the greatest potential impact.
This approach allows our in-house team to identify which, out of the ~200 quotes for carbon credits we review every month, are the most impactful.
The projects we support &#8211; which you can fund through <a href="https://x.ecologi.com/impact-shop">our Impact Shop</a> or through <a href="https://x.ecologi.com/business/integrations">our automations and integrations</a> &#8211; are also independently scrutinised by organisations like our friends at <a href="https://www.sylvera.com/">Sylvera</a>.

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Reframing carbon offsetting in a way that makes a real difference

Don’t let your business fall into the trap of thinking that buying carbon credits gets you off the hook by compensating for emissions which you haven’t attempted to reduce. That way of thinking is all wrong.
<a href="https://sciencebasedtargets.org/net-zero">The net-zero pathway</a> allows you to fund carbon removal credits to ‘offset’ your unavoidable emissions. However, you need to reduce your emissions as much as possible first, and only use removals for up to a maximum 10% of your initial emissions, and it has to be carbon removal, which is very expensive!
Think about your BVCM as funding climate action, full stop. It’s not about compensating to let your business keep producing emissions. It’s just one cost of running a responsible business, whilst you work to reduce your emissions directly. 
Don’t think about it in the context of letting your business carry on emitting as it was before &#8211; because that won’t contribute toward solving the climate crisis.

How to take the first step on your climate journey

Every business is different, and that means that although reducing emissions is vital, funding climate action might be the most suitable entry point for you, on your climate journey.
Through Ecologi, you can do this and more:

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If you’re still not sure where to start, <a href="https://x.ecologi.com/business/overview#get-in-touch">reach out to our friendly team of experts</a> who will be more than happy to find the right climate solution for your business and for our planet.

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Ecologi - Our story

How Ecologi grew from a climate action subscription to the ultimate climate companion for businesses. Read our story here!

<h2>The thought that turned to action</h2>
The story of Ecologi started one morning in 2019, when our founder <a href="https://www.linkedin.com/in/elliotcoad/">Elliot</a> picked up his morning coffee and wondered what would happen if he instead spent that money on addressing the climate crisis? 
As a keen ‘armchair environmentalist’ and self-confessed nerd, his research took him down a few rabbit holes and geek out sessions, as he explored the potential impact of just 10% of the world redirecting their loose change from cappuccino to climate action. 
He soon realised that there are ample climate solutions already available to address climate change and restore nature, and the world’s pocket change is more than enough to fund them. The idea just needed to galvanise support and turn into collective action. 
Ecologi began as a family and friend business. Elliot is experienced in product and development, and his wife <a href="https://www.linkedin.com/in/lucyjackk/">Lucy</a> is a website designer who is a deft hand with illustration and branding. They were joined by their friend <a href="https://www.linkedin.com/in/remotealex/">Alex</a>, a talented developer and entrepreneur who had just finished building a subscription product of his own.
Ecologi was born!

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<h2>Ecologi 1.0</h2>
Ecologi started as a subscription service for individuals to take climate action and was founded as a for-profit social enterprise to scale this idea rapidly. In a world of Netflix, Spotify, Headspace and countless other affordable subscriptions, we figured that there must surely be room in the market for something that could literally change the world? 
We decided on the name ‘Ecologi’ in awareness of two great threats to humanity; global warming, and biodiversity loss. These issues are interconnected, and we cannot solve one without the other. Therefore, the projects that we offer give our customers the opportunity to support both climate action and nature restoration in conjunction.
With an ethos based on transparency and putting our planet ahead of profit, we’ve grown a passionate community of over 18,000 businesses and 40,000 members in under five years. Through the support of our community, we’ve funded the planting of over 60 million trees, prevented over 2.5 million tonnes of CO2e from entering our atmosphere through certified carbon avoidance projects and achieved B Corp Certification. 
Our <a href="https://lookerstudio.google.com/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2/page/p_9zis9oxt3c">Public Impact Ledger</a> lifts the lid on what goes on behind the scenes here at Ecologi and delves into the evidence and detail of all things climate impact. Check out our <a href="https://x.ecologi.com/transparency">Transparency page</a> for evidence of our impact and finance, and meet the teams driving us forward.

<h2>The next chapter </h2>
We’ve had a great start, but there is still a lot of work to be done, and we can’t do it alone. So we’ve reset and refocused, with a bold new mission to inspire and empower businesses to accelerate global action on climate and nature. 
SMEs make up 99% of the UK business population and contribute half of all business-driven emissions in the UK. But according to a 2021 survey by the British Business Bank, only 6% are likely to have measured their carbon footprint in the last five years. <a href="https://x.ecologi.com/articles/blog/climate-commitments-survey">Our own research</a> also found that over four in 10 (41%) of SMEs would like their business to have a net-zero strategy, but feel confused about how to get started.
In the years ahead, the team at Ecologi will champion SMEs as green revolutionaries, empowering them on their journey to reduce emissions and take climate action. There are millions of SMEs in the UK and we believe that with the right support, they can help turn the tide on the climate crisis. 
SMEs are powerful enough to make an impact, agile enough to act fast, and unstoppable when working collectively. Just imagine what would happen if every SME rose up and took action as one? 
<h3>Check out our Climate Commitments Report</h3>
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 📁 Download the PDF report <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">here</a>

<h2>Supporting the revolution</h2>
We’ve recently concentrated our efforts on being the ultimate climate companion for SMEs, no matter what stage of the journey to net-zero they&#8217;re on. From calculating their carbon footprint, to reducing their emissions, to funding climate projects, to sharing their impact with their community. And we’ve developed a suite of products to support that journey.
<a href="https://x.ecologi.com/business/zero">Ecologi Zero</a> is our free and easy-to-use carbon footprinting tool for UK-based SMEs. It’s designed to remove the high-cost, technology and skills barriers to carbon footprinting by connecting seamlessly with Xero accounting software to calculate emissions from existing business data, and requiring no expertise or experience. We’re really proud of it and its potential to be a game changer in enabling SMEs to take the first step on their net-zero journey. 
We’ve also launched our all-new <a href="https://x.ecologi.com/business/impact-shop">Impact Shop</a>. This pay-as-you-go store for climate impact lets businesses make a purchase for our planet with no strings or subscriptions attached. This allows SMEs to support whatever type of projects mean the most to them, and fund as much impact as they like, whenever suits them. From funding tree planting in specific countries to supporting community-based projects, SMEs can choose from a range of high quality climate solutions and know that they are making a positive impact.
Finally, <a href="https://x.ecologi.com/business/climate-positive-workforce">Climate Positive Workforce®</a> allows SMEs to bring their employees along on the journey of climate action. This product operates like a regular subscription, compensating for the approximate carbon footprint per number of employees in your business country of operation, while also funding the planting of trees through our trusted reforestation partners. In doing so, your organisation will visualise their impact in their virtual forest, learn more about the different carbon avoidance projects they support each month, and share their impact online.
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<h2>For our planet </h2>
Our planet. This is what brought us together. It’s why we started Ecologi. It’s the purpose of our community. The reason we take collective action. And when we speak to our community, they often say that they work with us so they can do something positive for our planet. 
As we look ahead to the next chapter of Ecologi, these three small-but-mighty words have become our north star, and the core of our brand. 
Now is the time to act together. Let’s rewrite our future. For our planet. 
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Our margins are changing

As of April 2023, our margins will be increasing across our product offering &#8211; excluding our business subscription plans, which will remain the same. Like many businesses, the cost of our operations have increased in recent months, and as a result we’ve had to increase our margins.

In short, no.
We are changing our margins at no cost to our customers. We have been able to improve efficiencies within our operations and supply chain without passing on additional costs to you. So the price of your monthly subscription, impact that you purchase through our API, or impact purchased through our Impact Shop will remain exactly the same.

The amount and quality of the impact that you fund through the products that we offer will also not be changing, and we can assure you that Ecologi is still your trusted partner for purchasing high-quality impact. 
You can see the exact changes to our margins mapped out here:
Self-serve Marketplace (Impact Shop): from 15% ➝ 20%
API: from 15% ➝ 20%
Shopify: from 15% ➝ 20%
Individual subscription plans (Climate Positive Individual):  from 15% ➝ 20%
Business subscription plans (Climate Positive Workforce): NO CHANGE (= 22.5%)

At Ecologi we believe in transparency, which is why, when we make changes like these, we want to let you know &#8211; even if the changes don’t impact you directly. It’s also why we publish evidence of our carbon avoidance and reforestation projects on our <a href="https://lookerstudio.google.com/reporting/adfb141d-4153-4c22-b6b4-976f7f3930b2">Public Impact &amp; Operations ledger</a>. When we say we put your money to great use, it’s important you see that it is.
If you’d like to know more about these changes you can get in touch with us at <a href="mailto:support@ecologi.com">support@ecologi.com</a>.
Thank you for your continued support,
The Ecologi Team 🌱

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