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Earth Overshoot Day 2022

This year’s Earth Overshoot Day falls on 28 July 2022. Here’s a look at what <a href="https://www.overshootday.org/newsroom/country-overshoot-days/" target="_blank" rel="noopener">Earth Overshoot Day</a> is, what it means for our environment and how we can help move this date.

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Earth Overshoot Day marks the date in the calendar when the human demand for Earth’s natural resources exceeds what the planet can generate within a year. Put simply, once we’ve passed Earth Overshoot Day, it’s a clear indication that we are using the Earth’s resources at an unsustainable rate.  
The date is calculated on the basis of data supplied by the <a href="https://www.footprintnetwork.org/" target="_blank" rel="noopener">Global Footprint Network</a>, which determined that in 2022, we&#8217;re using as much ecological resources as if we lived on 1.75 Earths.
A country’s overshoot day is determined by working out whether its Ecological Footprint per person is less than the global biocapacity per person, which is 1.75 global hectares. If a country exceeds its allowance, it’s using resources the Earth can’t replace quickly enough.

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Who’s responsible for Earth Overshoot Day?

Every nation on the planet is responsible for Earth Overshoot Day. Each individual country’s Overshoot Day is based on their demand and use, with some nations being bigger culprits than others. However, Earth Overshoot Day is a key indication of our global resource consumption patterns, and reminds us of the collective impact each country has.
No two countries consume natural resources in the same way, so it stands to reason that their Overshoot Day will be different for many countries &#8211; some countries don’t have a determined Overshoot Day if their Ecological Footprint per person is less than the global biocapacity per person. Let’s be clear though – while an Overshoot Day later in the year may seem like a good indication, a country’s goal should be to have no determined Overshoot Day at all. Having a later Overshoot Day just means that these nations don’t take as long to exceed their allowance. 
Ideally, we wouldn&#8217;t have an Earth Overshoot Day at all, because we shouldn&#8217;t be exceeding our biological resource budget! With that being said, moving the date of Earth Overshoot Day will be a great indication of progress made on this front.

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What does Earth Overshoot Day mean for our environment?

There are many contributing factors from different industries and activities that influence Earth Overshoot Day, but some of the biggest culprits are:
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<ul>
<li style="font-weight: 400;" aria-level="1">The amount of energy we consume, specifically non-renewables, like coal and oil. <a href="https://www.overshootday.org/solutions/energy/" target="_blank" rel="noopener">We need to be investing and using renewable energy</a>, like solar and wind power and reducing our reliance on our cars.</li>
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<li style="font-weight: 400;" aria-level="1">Resources required to feed the human population, and the amount of food that goes to waste. Not only does it take a lot of energy to grow the crops that feed our feed, but the cost of transporting goods from one place to another also consumes dirty energy that’s negatively impacting the environment. </li>
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Being responsible for Earth Overshoot Day doesn’t solely lie with politicians. Every day people can do their bit to reduce the demand for Earth’s natural resources. It starts with small changes to your lifestyle and spreading the word.
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<h3>Change your eating habits</h3>
Vegan and vegetarian diets are less resource intensive. Consuming less meat and animal products, particularly beef and dairy products, and switching to plant-based alternatives can go a long way to helping. 
For example, China’s government has committed to reducing half of its meat consumption by 2030, which would shrink humanity’s Ecological Footprint by 377 million global hectares, and move the date of Earth Overshoot Day back 5 days. This figure also includes methane emissions from cow flatulence. 
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<h3>Waste not, want not</h3>
Some 1.3 billion tonnes of food is wasted every year, which equates to about a third of all food produced to feed humans. What’s more, roughly 40% of the food goes to waste in the United States. According to the UN, cutting the world’s food waste by half would move Overshoot Day by nearly two weeks.
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<h3>Rethink your energy consumption</h3>
57% of humanity’s Ecological Footprint comes from carbon. By reducing carbon from humanity’s Ecological Footprint in half changes our consumption of 1.75 of Earth’s resources, right down to 1.1 and moves the date of Overshoot Day by nearly three months.

The key to success is using the Earth’s resources effectively and sustainably, and the good news is that simple changes to our lifestyles can make a huge difference in eradicating the concept of Earth Overshoot Day. 
Let’s use this year’s Earth Overshoot Day to serve as a clear call to action for more sustainable resource use by collectively focusing our efforts on safeguarding Earth’s resources through ecological restoration, GHG reduction, and supporting initiatives, businesses, and politicians that put the planet first.
We all have a part to play in collectively ensuring a sustainable future 🌎
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<a href="https://x.ecologi.com/plan">Sign up today to take climate action with Ecologi</a>.

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Our B Corp journey

Ecologi is a <a href="https://www.bcorporation.net/en-us/" target="_blank" rel="noopener">B Corp</a> through and through. Our DNA is based on a commitment to people and planet, not just profit, and the desire to run an ethical business is in our bones. Our whole ethos of <a href="https://x.ecologi.com/collective-action" target="_blank" rel="noopener">collective action</a> to reverse climate change just wouldn’t work any other way. But becoming a recognised B Corp is no stroll in the park. It’s been a long, sometimes tough, but totally worth it journey. Here’s our story:

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From the day we were first founded in 2018 we knew we just had to become a B Corp. The B Corp movement exists to make business a force for good in the world by prioritising people and planet. Ecologi was set up to give individuals and businesses the power to take on the Earth’s climate crisis. The overlap was huge, and we knew we had the heart, soul and spirit of a B Corp from the word go.

Being a B Corp is a real badge of honour, which isn’t an automatic given just because you believe you run a moral business. You have to <a href="https://www.bcorporation.net/en-us/certification" target="_blank" rel="noopener">really prove</a> that the business you run stands for everything that B Corp entails, a requirement that rightly ensures the integrity of the certification. So, in 2019, we set off on our B Corp journey to prove we had what it takes. 
More than two years and 200 fairly detailed questions on how Ecologi is run later, we finally made it official! In December 2021 we announced to the world that we were an accredited B Corp. It was a long process, it was stressful at times, but it was a great learning opportunity that helped us to reassess our performance and plan even better things for the future.

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What was even better than tying the B Corp knot was to have completed the assessment process with a B Impact score of 123.7. To put that into context, most businesses achieve a score of around 80. We told you we were meant to be a B Corp 😉 
Andy Hawkins, Chief Purpose Officer, Business On Purpose (B Leader), had this to say: 
“Supporting Ecologi through their impact assessment has been an inspiration – their commitment to transparency and improving impact was brilliant.”

When we became a B Corp we joined 4,000 (now almost 5,000) <a href="https://www.bcorporation.net/en-us/find-a-b-corp/" target="_blank" rel="noopener">other businesses</a> committed to the highest standards of verified social and environmental performance. B Corps promote full public transparency and legal accountability to strike the right ethical balance between profit and purpose. It’s an illustrious list that includes the likes of <a href="https://www.toms.com/uk/impact-emea/planet-emea.html" target="_blank" rel="noopener">TOM’s</a>, <a href="https://uk.keepcup.com/" target="_blank" rel="noopener">KeepCup</a>, <a href="https://eu.patagonia.com/gb/en/home/" target="_blank" rel="noopener">Patagonia</a>, and <a href="https://www.benjerry.com/about-us/b-corp" target="_blank" rel="noopener">Ben &amp; Jerry’s</a>, to name but a few.

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Once certified, B Corp signs a legally binding agreement to always consider the impact of their decisions on their stakeholders. And in the eyes of B Corp, those stakeholders include everyone; from the company’s employees, to their suppliers, to the community around them, and even to the environment they exist in. We were proud to make this very commitment and to be among the ethical leaders of the business world.

After becoming certified, things really ramped up in the best way possible! Just this month we’ve been recognised as a <a href="https://bcorporation.uk/best-for-the-world-2022/" target="_blank" rel="noopener">Best for the World™ 2022</a> B Corp in two categories! Every year, B Lab recognises <a href="http://bcorporation.net/best-for-the-world" target="_blank" rel="noopener">the top-performing B Corps</a> in the five impact areas they assess when awarding B Corp accreditation (Community, Customers, Environment, Governance, and Workers). The global top 5% in each size group and impact area are named as ‘Best For The World’. Our scores were in the top 5% for both Environment and Governance impact areas. And we’re just getting started.

By taking on the mantle of a ‘<a href="https://www.bcorporation.net/en-us/news/press/b-lab-announces-2022-best-world-b-corps" target="_blank" rel="noopener">Best For The World</a>’ B Corp, we are aware of our responsibility to model the kind of business we all need to see in the world. We want to prove that competing to not just be the best in the world, but the best for the world, is possible and is a winning business strategy. 
So we’ll continue to work hard and do even better as an equitable, inclusive and progressive business, while encouraging others to <a href="https://www.bcorporation.net/en-us/movement" target="_blank" rel="noopener">join the movement</a> and do the same. By working hand in hand with both our own community and the global B Corp community, we aim to improve and make an even bigger impact on the world next year.
Here’s to the next chapter of our B Corp journey…
If you’re not already part of our business community why not see how Ecologi can <a href="https://x.ecologi.com/business/overview?gclid=Cj0KCQjw_viWBhD8ARIsAH1mCd7jQcOdK334lo9YJB0SGJY0t7IBb7Yg2EkPyMzvivW9n6pyRIAocC8aAvPTEALw_wcB" target="_blank" rel="noopener">help your business</a> offset its emissions and get started on its net-zero journey? If you&#8217;re already partnering with us you can give your impact a boost at any time from <a href="https://x.ecologi.com/profile" target="_blank" rel="noopener">your profile</a>.

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Our third year in numbers

Have you ever wanted to visualise the good you’re doing, or wondered just how much of a positive impact you’ve had on the planet by being a member of Ecologi? Well, these are the kinds of things we think about a lot! 
One year might not seem like a very long time at all, but over the course of just 12 months we’ve been able to create real and positive change by helping our 35,247 brilliant Ecologi members to take meaningful climate action.
This was also the year in our history when <a href="https://x.ecologi.com/articles/blog/ecologi-b-corp-company" target="_blank" rel="noopener">we became a B Corporation</a>, and were recognised as one of the <a href="https://www.linkedin.com/feed/update/urn:li:activity:6952919728751276032/" target="_blank" rel="noopener">Best for the World™ B Corps of 2022</a> in two categories.
Having just passed our third birthday on July 15th 2022, we’ve pulled together some key numbers that illustrate the Ecologi community’s amazing achievements since the beginning.

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This is one of our favourite metrics to track &#8211; not just because this number is growing at an incredible rate, but also because of the huge array of benefits for people, biodiversity and the planet that this number represents. The total number of trees our community has funded for planting is 45,057,949 &#8211; with 27,406,893 trees funded since our last birthday.
Thanks to the incredible quality of the reforestation work being done by our <a href="https://x.ecologi.com/articles/blog/get-to-know-our-reforestation-partners#!" target="_blank" rel="noopener">trusted planting partners</a>, these benefits extend well beyond just environmental gains, covering social benefits too like gender equality, education, and livelihood protection. 
At Ecologi, it’s non-negotiable that all of our reforestation projects are community-driven. Our partners all work closely with local communities to establish planting sites and design planting strategies which will ensure that local people feel a sense of ownership and pride in the success of the project, and further instils recognition and enjoyment of the co-benefits that stem from the thriving environment created. By creating alternative sources of income derived from the healthy habitats they are helping to restore, communities can thrive alongside the trees that might once have been destined for deforestation. Over time, the impact of the restored land continues to increase as biodiversity returns, and the local community are able to reap the benefits of these projects for generations to come.
It’s always helpful to visualise the number of trees we’ve funded for planting this year in real terms to get some perspective on how amazing this achievement is. We calculated that our weighted average tree density is 77.69 sq km &#8211; which is about 1.3 times the size of New York’s Manhattan Island. This means that we’ve funded the planting of enough trees to cover the whole of Manhattan Island, and then some!

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At the end of our first year in 2020, we had reached a total of just under 100,000 verified tonnes of emissions reduced. This number more than quadrupled by the end of our second year, when we reached a total of just under 450,000 verified tonnes of CO2e reduced.
Now, at the end of our third year in operation, we’ve funded verified emissions reductions totalling 2,078,672 tonnes &#8211; that’s quadruple the amount we were able to reduce the previous year &#8211; it’s both mind-boggling and motivating to know we can have such an impact over just 12 months! According to the <a href="https://data.cdp.net/Emissions/2021-City-wide-Emissions/tmta-7i7p/data" target="_blank" rel="noopener">CDP’s 2021 City-wide Emissions</a> data, that’s approximately equivalent to 6.4% of London’s annual emissions, or 117.5% of Oslo’s annual emissions! 
All the CO2e emissions that we reduce are done through the purchasing and retiring of carbon credits from projects that are verified by top carbon standards &#8211; either the <a href="https://x.ecologi.com/articles/blog/what-is-the-gold-standard-carbon-offset" target="_blank" rel="noopener">Gold Standard</a> or the <a href="https://x.ecologi.com/articles/blog/what-is-the-verified-carbon-standard#!" target="_blank" rel="noopener">Verified Carbon Standard</a>. An additional layer of scrutiny that we introduced this year was <a href="https://x.ecologi.com/articles/updates/weve-teamed-up-with-carbon-intelligence-platform-sylvera" target="_blank" rel="noopener">teaming up with Sylvera</a>, a carbon intelligence platform, to ​​independently assess the quality of the nature-based carbon reduction projects we support. This ensures that we’re supporting some of the most impactful carbon reduction projects in the world.
The combined benefit of our climate impact projects is huge &#8211; but as a global community, we still have a long way to go to secure 1.5ºC or “well under” 2ºC rise in global temperatures as required by the IPCC, and discussed in their <a href="https://x.ecologi.com/articles/in-depth/whats-in-the-new-ipcc-report-and-what-does-it-mean" target="_blank" rel="noopener">latest report</a>. Ecologi continues to support projects that directly contribute to restoring nature and reducing greenhouse gas emissions, and we’re so proud of how our community’s impact has grown over these first three years.

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Our <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Climate Positive Workforce®</a> subscription allows businesses to offset the lifestyle emissions of their employees through verified carbon reduction projects, and also plant trees on their behalf.
This number represents all the businesses who, often as part of their wider sustainability efforts, are dedicated to ensuring that their employees are having a positive impact on the planet. These businesses are making a fantastic contribution towards Ecologi’s mission to <a href="https://x.ecologi.com/collective-action" target="_blank" rel="noopener">collectively reduce half of global carbon emissions by 2040</a>.

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Taking climate action should be accessible and easy as you go about your daily life; climate action at your fingertips is what we’re all about. Last year, we developed an app that enables stores hosted on Shopify to easily add trees to their impact profiles. 
So far, our <a href="https://x.ecologi.com/articles/product/automatic-tree-planting-via-shopify" target="_blank" rel="noopener">tree-planting API</a> has allowed well over 2,000 partner stores to plant trees alongside selling their wares. This is a great example of how businesses can embrace ease and agility in their approach to tackling climate change, much like <a href="https://x.ecologi.com/bother" target="_blank" rel="noopener">Bother</a>, <a href="https://x.ecologi.com/revolutionfoodslimited#" target="_blank" rel="noopener">Revolution Foods</a>, and <a href="https://x.ecologi.com/wolfandmoon" target="_blank" rel="noopener">Wolf and Moon</a> have done. 
To learn more about our business integrations, see <a href="https://x.ecologi.com/business/integrations" target="_blank" rel="noopener">here</a>.

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Ahead of its highly anticipated Beta launch, we have over 1,700 businesses on our waitlist, ready to be the first to use our powerful carbon accounting software, Ecologi Zero, which will lead them on their journey to net-zero. 
Ecologi Zero securely connects to your businesses’ accounting software to analyse your supply chain emissions in near real-time. Along with information on energy use, business travel and employee activity, Ecologi Zero will provide a breakdown of the full spectrum of your business emissions.
Attaining accurate carbon footprinting data for your business is a crucial first step towards net-zero. A detailed and accurate carbon footprint allows your business to identify areas where meaningful emission reductions can be made and provides you with the ability to make achievable emissions targets.
Carbon accounting and your businesses’ journey to net-zero doesn’t have to be daunting or complicated. If you’re interested in finding out more or signing up to our waitlist to use this powerful software, see <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">here</a>.

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We’re all about delivering the best climate action solutions to our community, and the past 12 months has seen our community support a host of new reforestation and carbon reduction projects.
Our tree planting efforts wouldn’t be possible without our trusted reforestation partners. As we continue to grow, it&#8217;s been a priority to be able to support more reforestation projects globally, whilst maintaining the high level of quality and integrity that we’ve always offered. It’s quite a lengthy and detailed process to ensure we partner with the best organisations out there, which is why we were so delighted to partner with four incredible new reforestation organisations this past year; <a href="https://trees.org/" target="_blank" rel="noopener">Trees for the Future</a>, <a href="https://www.globalforestgeneration.org/" target="_blank" rel="noopener">Global Forest Generation</a>, <a href="https://www.internationaltreefoundation.org/" target="_blank" rel="noopener">International Tree Foundation</a>, and <a href="https://highatlasfoundation.org/" target="_blank" rel="noopener">High Atlas Foundation</a>.
Each month, members of our community support two high-quality carbon reduction projects which have been certified by either the Gold Standard or the Verified Carbon Standard. Over the past 12 months, the types of projects we’ve funded have varied greatly, but they have one key thing in common: they’re all fantastic climate solutions. From electricity generation through <a href="https://x.ecologi.com/projects/solar-electricity-egypt" target="_blank" rel="noopener">solar power</a>, <a href="https://x.ecologi.com/projects/wind-power-project-in-mexico" target="_blank" rel="noopener">wind power</a>, <a href="https://x.ecologi.com/projects/landfill-gas-to-energy-turkey" target="_blank" rel="noopener">landfill gas capture</a> and <a href="https://x.ecologi.com/projects/waste-biomass-electricity-chile" target="_blank" rel="noopener">waste biomass</a>, to <a href="https://x.ecologi.com/projects/preventing-deforestation-in-the-democratic-republic-of-congo" target="_blank" rel="noopener">preventing deforestation</a>, <a href="https://x.ecologi.com/projects/cleaner-cookstoves-in-zambia-ghana" target="_blank" rel="noopener">providing cleaner cookstoves</a>, and even <a href="https://x.ecologi.com/projects/delhi-transport-efficiency" target="_blank" rel="noopener">improving transport efficiency through electrifying trains</a>, the projects the Ecologi community has supported in the past year have all made big positive impacts on people and the planet.
We’re incredibly grateful for the support that our community of businesses and individuals shows us every single day. Thank you all for being part of our journey 🌿
<a href="https://x.ecologi.com/business/checkout" target="_blank" rel="noopener">Sign up today</a> to take real climate action with Ecologi.

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Dismantling the barriers to net-zero

<h2>How Ecologi Zero removes the main obstacles to carbon reduction for SMEs</h2>
SMEs <a href="https://www.british-business-bank.co.uk/wp-content/uploads/2021/10/J0026_Net-Zero-Infographic-v6-title.pdf">contribute half of all business-driven carbon emissions</a> in the UK. So, with a <a href="https://public.wmo.int/en/media/press-release/wmo-update-5050-chance-of-global-temperature-temporarily-reaching-15%C2%B0c-threshold">50:50 chance</a> of breaking through the 1.5°C warming threshold in the next five years, clearly there’s a pressing need for smaller businesses to act now to reduce their carbon footprint. But is it happening?
The SBTi (Science Based Targets Initiative), creators of the Net-Zero Standard, reported that just <a href="https://sciencebasedtargets.org/reports/sbti-progress-report-2021">177 SMEs</a> submitted net-zero targets during 2021. To put that in context, there are <a href="https://researchbriefings.files.parliament.uk/documents/SN06152/SN06152.pdf">5.6 million SMEs</a> in the UK. So for those without a calculator to hand, that’s 0.003% making the commitment to net-zero.
Just <a href="https://www.british-business-bank.co.uk/wp-content/uploads/2021/10/J0026_Net_Zero_Report_AW.pdf">6% of UK SMEs</a> have even measured their carbon footprint in the last five years, and of those only half set targets to reduce their emissions.
It’s not that SMEs are oblivious. <a href="https://www.british-business-bank.co.uk/wp-content/uploads/2021/10/J0026_Net_Zero_Report_AW.pdf">Almost half</a> of smaller businesses place carbon reduction as a high priority. So what’s going wrong?

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Clearly something is getting in the way of turning need into action. A survey conducted last year by the <a href="https://www.british-business-bank.co.uk/wp-content/uploads/2021/10/J0026_Net_Zero_Report_AW.pdf">British Business Bank</a> found that the largest barriers to measuring and reducing carbon for SMEs were cost (35%), feasibility/ lack of appropriate technology (32%) and lack of information (12%).
A smaller poll run by Ecologi found that over 37% of respondents just needed to know the first steps they should take on the journey to net-zero.

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We’re hoping we can make things easier with Ecologi Zero, our new carbon accounting tool. It’s designed to help SMEs calculate their carbon footprint in near real-time and get accurate insights about their emissions.
But when Ecologi CEO, Elliot Coad, returned from COP26, he came back with mixed feelings about our progress in tackling climate change and a heightened understanding of the desperation of those with the scientific data. So we looked again at the soon-to-be-launched Ecologi Zero and made some further tweaks to make double sure that it removed the main barriers to help more SMEs take the necessary action:
Cost
It’s free for all UK SMEs to get started with Ecologi Zero. We’re incredibly proud to be able to remove this key barrier for businesses in understanding their footprint, as existing solutions can cost upwards of thousands of pounds per year.
Feasibility/ lack of technology 
We’ve made Ecologi Zero as frictionless as possible. SMEs can seamlessly and securely connect Ecologi Zero with their accounting software (apart from businesses manufacturing or selling physical products, where a Life Cycle Analysis is more suitable). Xero will be supported at launch, with more software compatibility being added over the coming months. No specialist staff need to be hired, anyone with access to bookkeeping and supplier information can easily pick it up and run with it.
Lack of information
This is something we’re more than happy to help with. To coincide with the launch of Ecologi Zero, we’ll be running free online workshops to help guide SMEs on their net-zero journey. You’ll learn how to take the first steps toward net-zero with our in-house experts, get answers to your burning questions, and arm yourself with all the knowledge needed to get going ahead of the Ecologi Zero launch. Details on how to register are coming soon, stay tuned!

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The slow uptake of net-zero among smaller businesses is alarming, but understandable given the barriers that exist. Developing Ecologi Zero is our way of dismantling those barriers and making the low-carbon journey as smooth as possible for SMEs. You can find out more and join the waitlist for Ecologi Zero <a href="https://x.ecologi.com/business/zero">here</a>.

Earth Overshoot Day 2022

What is Earth Overshoot Day?

Who’s responsible for Earth Overshoot Day?

What does Earth Overshoot Day mean for our environment?

How can we help?

Earth Overshoot Day in summary

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Our third year in numbers

Why business carbon footprinting should be free

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