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Beyond eco-anxiety: How climate change affects your mental health

The climate crisis is arguably the greatest threat to life on our planet. It is a threat that we have met with astonishingly inadequate action. Climate change is a perfect storm &#8211; because it is often invisible and seen as a future problem, our psychological reaction often doesn’t match the urgency of the crisis. 
 
Social scientists have termed climate change a “<a href="https://www.stonybrook.edu/commcms/wicked-problem/about/What-is-a-wicked-problem" target="_blank" rel="noopener">wicked issue</a>” for its tendency to result in people avoiding concrete action because it appears distant to so many of us, predominantly in nations in the Global North which have been least impacted from the most direct impacts of climate change so far. There is no denying that the climate crisis is a highly complex issue, and this is reflected in the diverse ways in which we must respond to it.
Our physical and psychological reactions to climate change are rooted in our very biological make-up: whenever we perceive a threat we exhibit a fight, flight or freeze response. These reactions developed as a survival mechanism when we still had to face predators, but have persisted because evolution moves at a much slower pace than human civilisations. Someone who is predisposed to a flight response may be a climate denier or refuse to engage with the topic, while a fight response can manifest as activism to the point of burnout. The freeze response to the climate crisis is often termed eco-paralysis, which can lead to a variety of outcomes &#8211; avoidance of the issue, but also depression and despair.
In experiencing climate-related mental health issues, the first step is to recognise that they are a healthy response to the crisis we find ourselves in. The highly dysfunctional systems of racial capitalism, oppression and <a href="https://bricksmagazine.co.uk/2021/08/10/racism-extractivism-and-capitalism/" target="_blank" rel="noopener">extractivism</a> that permeate most aspects of our lives have rendered many of us numb to the reality of human and ecological devastation. We must actively seek to regain our agency as empathetic, ecological beings. The first step towards doing this is acknowledging our very much justified emotions concerning climate change.

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Eco-anxiety can be broadly described as a form of existential dread, which results in often continuous feelings of negativity, stress, or even panic. It can be triggered in a variety of ways and relate to both experienced or observed impacts of climate change, as well as anticipated events. In extreme cases, anxiety can lead to physical illness through over-exposure to stress chemicals. 
Eco-anxiety must be taken seriously. At a climate protest a few years ago, I met someone who had tragically lost their child to suicide after grappling with debilitating eco-anxiety for months. The current state of the world can be all-consuming, and it is important to recognise when professional or even medical support is needed &#8211; with organisations such as <a href="https://www.climatepsychologyalliance.org/support/indsupport" target="_blank" rel="noopener">Climate Psychology Alliance</a> leading the way in addressing climate-related mental health issues.
Eco-anxiety is a global phenomenon affecting many people, including <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3918955" target="_blank" rel="noopener">young people</a>. Accounts of eco-anxiety that we hear about in the UK have predominantly stemmed from the Global North, with a focus on observed rather than experienced events, and anticipated rather than experienced environmental degradation and catastrophe. It is, however, anything but a phenomenon solely of the Global North; anxiety rooted in environmental damage has been experienced in Indigenous and Global South populations for many years, with academics such as Ashlee Cunsolo having established a <a href="https://www.researchgate.net/publication/340880861_Indigenous_mental_health_in_a_changing_climate_A_systematic_scoping_review_of_the_global_literature" target="_blank" rel="noopener">global perspective</a> on the topic. For Indigenous populations, both eco-anxiety and climate grief are the result of painfully real, physical losses felt by those at the frontline of climate impacts, which lead to the loss of traditional knowledge and place-based identity. It is essential, therefore, that we make our advocacy around eco-anxiety <a href="https://www.badactivistcollective.com/the-bad-book/eco-anxiety" target="_blank" rel="noopener">intersectional</a>.

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Losing home, one day at a time: Solastalgia

Another phenomenon growing in significance globally is solastalgia &#8211; the distress of seeing our home environment degraded or destroyed, or anticipating further damage. It is a homesickness that is felt without leaving one’s doorstep, an amalgamation of complicated place-based grief and nostalgia. The growing school of Ecopsychology, which recognises the interconnectedness of people and their surrounding ecosystems, is a much-needed criticism of Western psychology’s inability to explain mental health phenomena outside the context of our urban-industrial society. Environmental change affects us, on a very visceral level. The causal relationships between access to nature and mental and physical health are well-established and should not be ignored.
My experience with solastalgia is a very personal one. I grew up in a bleak tower block in a largely undeveloped area, surrounded by wetlands. Those natural habitats were a lifeline for me &#8211; for many hours each day, I would roam the fields, collecting nature memorabilia, identifying species, and playing with my friends. We were economically poor, but as long as we were outside, we were happy. Over the years, more and more of the wetland was drained and built up to create housing for the emerging middle class &#8211; most of them employed in the local chemical industry. My friends and I found ourselves more and more confined to indoor spaces, watching our beloved playing fields being chipped away at, bit by bit. My sister, who is ten years younger, never experienced those wetlands. There are times when I wonder how many generations we have left before natural spaces completely disappear from our childhoods.

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Between loss and acceptance: Climate grief

A lot of my academic work focuses on the relationship between people and nature, and their inextricable interdependence. Climate grief is a stark example of this connection. Similar to the loss of a loved one, people can grieve for the loss of natural habitats, whether they are present in their own lives or not. In my own research on the topic, I interviewed climate activists from around the world experiencing climate grief (also called ecological or environmental grief). The results were surprising. People could be immensely affected by witnessing destruction with their own eyes, but also by watching a news piece on bushfires in Australia for example, or the destruction of the Amazon rainforest &#8211; a phenomenon called vicarious trauma. After an initial period of shock and outrage following the realisation of the extent of the climate crisis, many would fall into a state of depression, with little to no capacity for action. This is followed by acceptance, from which constructive action could follow. 
Rather than denying our feelings, climate grief can be tackled by embracing difficult emotions. As Leslie Davenport writes in Emotional Resiliency in the Era of Climate Change, “as we begin to express our thoughts, feelings and behaviour in alignment with our deepest values, we build tremendous strength and resiliency.” Observing our ‘emotional visitors’ without judgement is an essential part of that, she stresses and is the first step towards conscious adaptation to our lived realities. Rather than letting our grief become despair, we can use it as a tool to push for change.

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Cultivating resilience in the age of climate chaos

While the above serves as a brief introduction to different (environ)mental health phenomena, I want to stress that it is impossible to put these into strict categories. Many experiences of eco-anxiety, solastalgia, climate grief and eco-paralysis overlap, and the lines between them are often blurred. Insisting on strict definitions and categorisations would not do justice to the diversity of human experience with regard to the climate crisis, and would make a cross-cultural, intersectional approach to the topic impossible. The boon and bane of eco-anxiety and Co are that they do not fit into our institutionalised models of mental health &#8211; which on the one hand complicates access to professional services, but on the other hand, transcends the binary lens through which Western academia views mental health.

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So, how do we cultivate resilience in the face of perpetual crisis? 

On an individual level, the first step is to actively cherish what we still have. Time in nature is a powerful antidote to negative emotions. Research has found that spending just <a href="https://www.nature.com/articles/s41598-019-44097-3" target="_blank" rel="noopener">120 minutes a week</a> in nature can seriously improve our mental health. 
However, to truly fight the intersecting crises of climate and mental health, we need other people. My own research showed that people drew the most strength from being in the community and realising that they’re not alone with their feelings. Community is where the spark of resistance is born, where movements are built. As someone who has experienced depression and anxiety from the state of the world, activism has often been a lifeline for me &#8211; given that it is <a href="https://shesapiens.com/mental-health-as-an-activist/" target="_blank" rel="noopener">balanced</a> with periods of rest, regeneration and active <a href="https://repeller.com/what-is-pleasure-activism/" target="_blank" rel="noopener">joy</a>. 
The intimate relationship between climate and mental health highlights the interdependence of all things, where one action influences all others. To quote <a href="https://sarahjaquetteray.com/" target="_blank" rel="noopener">Sarah Jaquette Ray</a> in A field guide to climate anxiety, “in our Western culture, which prioritises reason over feeling, emotional intelligence is a radical concept.” It is time to reclaim that awareness and take action rooted in radical acceptance of our hurt, anger, fear and fierce love for the planet. And we must reclaim it collectively. Because politics won’t save us &#8211; only our communities can.

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Jessica Kleczka is a climate activist, social scientist and writer. With a background in Psychology and Environmental Science, she currently works in climate policy and as a freelance journalist, with a focus on amplifying grassroots movements around the world. She is passionate about mental health awareness and advocates for a just transition away from fossil fuels. Learn more about Jessica’s work <a href="https://www.jessicakleczka.com/" target="_blank" rel="noopener">on her website</a>.
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<a href="https://x.ecologi.com/plan" target="_blank" rel="noopener">Sign up today to take real climate action with Ecologi</a>.

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A note from Ecologi 
 
In facing the climate crisis, we need all of us to be resilient. Resilience doesn’t mean never feeling sad or angry about climate change – it means taking steps to securing long term wellbeing and agency in the face of the challenges we face.
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If you are feeling burned out, overwhelmed, or in despair, we’ve collected some resources from organisations doing amazing work on eco-anxiety, which we hope might help.
<ul>
<li style="font-weight: 400;" aria-level="1">The <a href="https://www.allwecansave.earth/project" target="_blank" rel="noopener">All We Can Save Project</a> is an amazing resource for community building and sharing deeper dialogue about the climate crisis. There’s a book, All We Can Save, to read – or you could <a href="https://www.allwecansave.earth/circles" target="_blank" rel="noopener">start an All We Can Save Circle</a> which you could start with your friends or in your workplace. The Project also lists resources for <a href="https://www.allwecansave.earth/emotions" target="_blank" rel="noopener">working with climate emotions</a>.</li>
<li style="font-weight: 400;" aria-level="1">Force of Nature runs <a href="https://www.forceofnature.xyz/podcast" target="_blank" rel="noopener">a thought-provoking podcast</a> centred around eco-anxiety and how to turn eco-anxiety into agency, as well as <a href="https://www.forceofnature.xyz/the-bloom" target="_blank" rel="noopener">a media platform called The Bloom</a> for young voices to express their feelings, thoughts and actions in the face of the climate crisis.</li>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.theresilienceproject.org.uk/" target="_blank" rel="noopener">The Resilience Project</a> trains young people to run peer-to-peer support circles based on the latest insights from psychology and neuroscience to <a href="https://www.theresilienceproject.org.uk/our-work" target="_blank" rel="noopener">build a resilient generation of youth</a>.</li>
</ul>
<a href="https://www.climatepsychologyalliance.org/" target="_blank" rel="noopener">The Climate Psychology Alliance</a> holds regular online ‘<a href="https://www.climatepsychologyalliance.org/events/500-climate-cafe-jan" target="_blank" rel="noopener">Climate Cafes’</a> which you can attend to discuss fears &amp; uncertainties about our climate &amp; ecological crisis, all while in a safe and empathetic space with others who feel the same.

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How can businesses avoid greenwashing

In this guide we’ll cover…
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="#controversial">Why is greenwashing so controversial?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenwashing">What is greenwashing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenwishing">What is greenwishing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#greenhushing">What is greenhushing?</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#toptips">Top tips to avoid greenwashing</a> </li>
<li style="font-weight: 400;" aria-level="1"><a href="#commsguidelines">Our toolkit for helping businesses communicate</a></li>
<li style="font-weight: 400;" aria-level="1"><a href="#ourapproach">Ecologi’s approach to avoiding greenwashing</a></li>
</ul>
<h2>What is greenwashing &#8211; and why is it so controversial?</h2>
There’s no doubt about it, Greenwashing has become a very dirty word. It’s been a hot topic for the past decade, but it’s really been put under the spotlight over the last couple of years, and it even made it onto the COP27 agenda.

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And here’s the thing: Greenwashing detracts from the genuinely great work that many businesses are doing. It also erodes trust and creates cynicism towards the whole idea of climate action. And this can have real consequences for the environment.
Here are just a few of the problems that come from greenwashing:
<ul>
<li>It’s deliberately deceiving</li>
</ul>
When businesses and other organisations exaggerate or make false claims about their sustainability efforts, the deception can mislead consumers and undermine trust. 
<ul>
<li>It exploits genuine concern</li>
</ul>
Greenwashing takes advantage of people’s growing concern for the environment. Many people genuinely want to support eco-friendly products and businesses, and greenwashing takes advantage of this. 
<ul>
<li>It undermines legitimate efforts</li>
</ul>
Greenwashing diverts attention and resources away from businesses that are actually committed to sustainability. This creates an unfair advantage, and means the bad apples get all the publicity.  
<ul>
<li>It can cause environmental harm</li>
</ul>
When companies falsely claim their products are sustainable, it can lead to consumers making choices that aren’t actually that great for the environment. They might think they’re making a greener choice, but are unknowingly making the issue worse.  
<ul>
<li>It can lead to legal action </li>
</ul>
Those accused of greenwashing can now face regulatory and legal challenges. Regulatory bodies like the <a href="https://greenclaims.campaign.gov.uk/" target="_blank" rel="noopener">Green Claims Code</a> have guidelines and rules against false advertising, and greenwashing can result in fines and legal action. 
<ul>
<li>It creates scepticism </li>
</ul>
If people find out they&#8217;ve been misled, they might stop trusting the business, and possibly the whole idea of environmental marketing altogether. Their guard goes up, and scepticism towards legitimate eco-friendly products and businesses is the result. 
<ul>
<li>It hinders progress</li>
</ul>
By creating a false sense of achievement, greenwashing can hinder environmental efforts. That’s because it gives businesses and consumers a sense that they’re doing enough, when really much more is needed.
<h2>Greenwashing vs greenwishing vs greenhushing &#8211; what’s the difference?</h2>
Greenwashing isn’t the only spanner in the works. Greenwishing and greenhushing have also emerged as issues blighting the climate cause. So what’s the difference? 
<h3>Greenwashing</h3>
Greenwashing means misleading. It’s when a product, service or business is presented as being more sustainable than it really is. It tends to involve exaggerated claims of eco-friendly features and benefits.
For example, a company stamps &#8220;100% eco-friendly&#8221; all over its product packaging, but that product still contains harmful chemicals.
<h3>Greenwishing</h3>
Greenwishing is about insufficient action. It’s when a business has well-intended efforts as well as some delivered sustainability action, however, this work is unrepresentative compared to their size of business or the scope of change required to genuinely move the needle on decarbonising or creating sustainable change in a business.
For example, a business of 100 employees advertises that their only climate initiative is to plant a tree for every product they sell, without having any other carbon reduction initiatives to reduce their organisation’s emissions.
<h3>Greenhushing</h3>
Greenhushing means downplaying. It’s when a business keeps quiet about its environmentally-friendly initiatives (often through fear of greenwashing). It tends to involve businesses doing good things, but in a low-key way. 
For example, a business gives £10,000 to a climate charity but chooses not to publicise it because they fear being criticised by their customers for their charity choice, or not investing in alternative opportunities for climate action.
In summary, greenwashing involves deceptive practices, greenwishing involves insufficient actions, and greenhushing involves under-communicating sustainability efforts. All three are problem areas for sustainability communications, whether they stem from inaccuracy, insincerity, or modesty.
<h2>Top tips to avoid greenwashing </h2>
So how can your business avoid the greenwashing trap? Here’s our top tips:
<ul>
<li>Use specific language to communicate impact and goals</li>
</ul>
For example: “Over the last five years we’ve made a 57% reduction in carbon emissions across our facilities. But we’re not stopping there, we’re aiming for 95% by 2026.”
<ul>
<li aria-level="1">Back up claims with third-party certification</li>
</ul>
For example: “The climate projects we support through our partner, Ecologi, are certified by the Gold Standard and Verified Carbon Standard.”
<ul>
<li aria-level="1">Make sure initiatives are supported by wider operational changes (and share the details)</li>
</ul>
For example: “Switching to recycled plastics is just the start of how we’re reshaping our entire business and supply chain. Visit our sustainability web page to find out more.” 
<ul>
<li aria-level="1">Be honest about your sustainability journey (and areas for improvement)</li>
</ul>
For example: “We were proud to commit to net-zero operations by 2025, but now we’re raising the bar even higher and aiming for net-zero across our products and supply chain by 2040.”
<h2>Toolkits helping businesses communicate their impact</h2>
We’ve helped over 20,000 businesses with their climate action journey, and part of that is showing them how to communicate their impact in the right way. We’ve put together several toolkits to help businesses share their good work:
Business Toolkit
Our Business Toolkit is the one-stop-shop for everything companies need to communicate their work with Ecologi. It’s full of eye-catching visuals that you can share across your website or social channels.

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Badges 
Earn badges for climate impact. Once you’ve hit key milestones, including trees funded and carbon avoided, we’ll give you a shiny digital badge that you can share with your audiences online.

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Communications Guidelines
We’ve recently published <a href="https://docs.google.com/presentation/d/1LRTOYVIPLp5PN5C0mBhl35OjhQNqpCnZtOQMaAkpb1E/edit#slide=id.g2954c42f7e5_0_0" target="_blank" rel="noopener">new communications guidelines</a> to help businesses with the right terminology to use when sharing their progress. 
<div class="ecologi-video-full-width"><iframe src="https://cms-assets.offset.earth/app/uploads/20240118155901/Ecologi-Communication-Guidelines.pdf" width="960" height="900" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>

<h2>Our own approach for avoiding greenwashing</h2>
It’s important we lead by example, and our unique position in the environmental sector means we need a clear stance on greenwashing. Here’s how we stay committed to being an organisation of high integrity: 
<ul>
<li aria-level="1">Trust through transparency</li>
</ul>
We strive to keep things out in the open, from our financials to our board meeting minutes. You can see the evidence of the impact you’ve funded in our Public Impact Ledger, and thanks to our expert panel you can rest assured that we only fund high quality climate projects. Find out more on our <a href="https://x.ecologi.com/transparency" rel="noopener">Transparency page</a>.
<ul>
<li aria-level="1">No partnerships with companies that don’t share our values</li>
</ul>
At Ecologi, we believe in inclusivity when it comes to funding climate impact through our self-serve tools and subscription plans. We&#8217;ve intentionally made this choice to ensure climate action remains accessible, guided by our belief that progress is more important than perfection. 
But in striving to be an ethical organisation, we rigorously evaluate prospective communication partners, including press releases, through a scorecard that checks they align with our values. This includes their sustainability credentials and the way they communicate about climate initiatives. 
We also maintain a commitment to not engage in relationships with organisations directly associated with the fossil fuel industry, as well as those in industries that don&#8217;t align with our values, such as weapons manufacturers and gambling companies.
We really want to help our amazing community avoid any accusations of greenwashing, and a big part of that is using the right terminology. When you <a href="https://x.ecologi.com/our-products">sign up</a> to Ecologi, our expert colleagues give you access to our helpful language guidelines to help avoid the greenwashing trap!

Speak to our friendly team of experts to find the right climate solution for your business and for our planet

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What happened at COP28

This year’s annual Conference of the Parties (COP28) took place between 30 November -12 December. Our team here at Ecologi monitored the events daily to bring you analysis and reaction of the developments as this 28th session of the parties to the UNFCCC (United Nations Framework Convention on Climate Change) took place.
What was COP28? Scroll down past our daily updates (or <a href="#whatiscop28">click here</a>) for a comprehensive guide to all things COP28.
What happened at COP27? <a href="https://x.ecologi.com/articles/blog/what-happened-at-cop27" target="_blank" rel="noopener">Read our blog</a> for a full report on the event in 2022.

COP28 - our daily updates

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<h2>COP28: what, where and when?</h2>
<a id="whatiscop28"></a>COP28 is the 28th <a href="https://unfccc.int/" target="_blank" rel="noopener">Conference of the Parties to the UNFCCC</a> &#8211; the UN’s primary climate change body. All United Nations member states are Parties to this treaty, as well as the European Union and other non-UN member states. That makes the COPs a huge event in the political calendar, where world leaders come together once per year to discuss, negotiate, and make commitments on climate change.
<a id="whereandwheniscop28"></a>This year’s COP takes place in Dubai, United Arab Emirates, from 30th November to 12th December 2023. The two-week conference will cover a number of crucial climate topics, including <a href="https://www.cop28.com/en/thematic-program" target="_blank" rel="noopener">climate finance, youth, agriculture, and more</a>.
We’ve previously covered events at <a href="https://x.ecologi.com/articles/blog/whats-happening-at-cop27" target="_blank" rel="noopener">COP27 in Sharm El Sheikh</a> and <a href="https://x.ecologi.com/articles/blog/what-happened-at-cop26" target="_blank" rel="noopener">COP26 in Glasgow</a>, so do revisit our articles on those if you need a refresher on how it all takes place.

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<h2><a id="keytalkingpoints"></a>What are the key talking points in the run up to COP28?</h2>
<h3>The hosts</h3>
As ever &#8211; or perhaps more than ever &#8211; this COP is mired in controversy before it’s even begun. As a nation, the host country, the UAE produces the <a href="https://ourworldindata.org/grapher/co-emissions-per-capita?tab=chart&amp;country=ARE~GBR~CHN~AUS~USA" target="_blank" rel="noopener">sixth-most emissions per capita of any country</a> in the world (21.8 tCO2e per capita in 2021, excluding land use change). It is one of the world’s ten largest oil producing countries, with <a href="https://www.trade.gov/country-commercial-guides/united-arab-emirates-oil-and-gas" target="_blank" rel="noopener">around 30% of its economy</a> based on oil production. The COP President is Sultan Ahmed Al Jaber, <a href="https://www.bbc.co.uk/news/science-environment-64240206" target="_blank" rel="noopener">who is CEO of ADNOC</a>, the Emirati state-owned oil company.
The UAE has also <a href="https://www.theguardian.com/environment/2023/aug/01/leak-uae-presidency-un-climate-summit-oil-gas-emissions-yemen" target="_blank" rel="noopener">been accused of attempting to whitewash</a> (and greenwash) its reputation ahead of the conference, including hiring a number of PR and lobbying agencies to promote the country’s image, which is often associated with strict restrictions on freedom, and <a href="https://www.amnesty.org/en/location/middle-east-and-north-africa/united-arab-emirates/report-united-arab-emirates/" target="_blank" rel="noopener">allegations of human rights violations</a>.
<h3>Fossil fuel phase-out</h3>
The ‘High-Ambition Coalition’, a loose group of around 15 Parties including France, the Marshall Islands, Sweden and the UK, has started preparing negotiations to phase out fossil fuels. This is notable because countries and multilateral groups are not always up-front about their negotiating stances prior to the conference, and even more seldom are those stances ambitious enough to meet the challenge of the climate crisis.
You may remember this was a key flashpoint back at COP26, where at the last minute the language of phasing out fossil fuels <a href="https://www.theguardian.com/environment/2021/nov/13/cop26-countries-agree-to-accept-imperfect-climate-agreement" target="_blank" rel="noopener">was disappointingly changed to phase down “inefficient fossil fuel subsidies&#8221;</a> in the final cover decision.
Whether the High Ambition Coalition can maintain this phase out stance throughout two weeks of negotiations remains to be seen. What is certain is that this issue has become the most glaring elephant in the room for the international climate conferences: we all understand that <a href="https://news.un.org/en/story/2022/09/1126931" target="_blank" rel="noopener">the burning of fossil fuels must end</a>. But the politics of the COPs has so far meant that a commitment (even a non-binding one) to end fossil fuel use for good has still not been delivered.
<h3><a id="whoisattending"></a>Who’s going (and who’s not)</h3>
In a first, Pope Francis <a href="https://www.wsj.com/world/pope-francis-to-attend-cop28-climate-change-conference-in-dubai-16c50cd5" target="_blank" rel="noopener">has announced</a> he will be attending COP28 this year, making him the first Pope to do so. He and the Vatican have been happy to speak out on climate change in recent years, including vocally backing the Paris Agreement and <a href="https://www.independent.co.uk/climate-change/news/donald-trump-pope-francis-slap-face-paris-agreement-climate-change-vatican-global-warming-a7767751.html" target="_blank" rel="noopener">criticising the US for withdrawing from it</a> under Donald Trump in 2020 (the US rejoined the Agreement under Joe Biden in 2021).
Biden himself will <a href="https://www.reuters.com/sustainability/cop/biden-unlikely-attend-dubai-cop-climate-meeting-sources-say-2023-10-31" target="_blank" rel="noopener">reportedly not be in attendance</a> this year, though he did attend COP 27 last year, and his administration is known for changing the President’s plans to make appearances last-minute. 
During his speech a few weeks ago where he announced the slackening of some of the UK’s climate commitments, <a href="https://www.bbc.co.uk/news/uk-66871073" target="_blank" rel="noopener">the Prime Minister Rishi Sunak announced</a> that he would be attending COP28. In addition, we now know that King Charles will also be attending, and <a href="https://www.royal.uk/news-and-activity/2023-11-01/the-king-will-attend-cop28-uae-0" target="_blank" rel="noopener">delivering an opening address on 1st December</a>. The King has been very vocal about environmental issues over the years, including <a href="https://www.youtube.com/watch?v=xV9n0LM63Bc&amp;t=12s" target="_blank" rel="noopener">taking part in our very own virtual festival of climate action</a> back in 2020.

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<h2><a id="whattoexpect"></a>What to expect during the COP</h2>
As is always the case, we can expect lots of talking points, controversies, and politicking to take place throughout the two weeks of the COP. 
Because of the fact that the conference host and key organising figures are so heavily associated with the fossil fuel industry, it seems unlikely that this COP will deliver much in the way of substantive commitments on reducing fossil fuel use. We can probably expect a lot of high-profile speeches and announcements early on, with the legal and policy commitments then steadily being watered-down over the two weeks.
There are other factors too, like a recent history of disappointment from the COPs, which so far have failed to halt annual increases in emissions &#8211; let alone begin reducing them. In the UK, with the conference being later than usual and finishing only two weeks before Christmas, we can probably expect relatively little cut-through into television and news media.
Throughout the conference, we’ll be bringing you regular updates as we follow along with the negotiations and announcements.

<h2>Partner with us for COP28 and beyond</h2>
Over the next 12 months we want to support as many businesses as possible to measure their footprint and help reduce their emissions.
If your business is interested in a brand partnership to help scale climate action or starting its climate journey during COP28 or beyond, get in touch 🌍

Speak to our team. We're here to help find your perfect climate solution.

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Meet 6 SMEs leading the way on climate action

In 2020, Sir David Attenborough said that “saving the planet is now a communications challenge”; a campaign worth embracing for any business..

Use these handy quick links to jump straight to a specific story&#8230;
<ul>
<li>Leading in sustainability: <a href="#ecosurety">Ecosurety</a></li>
<li>Helping businesses build low carbon websites: <a href="#complex">Complex Creative</a></li>
<li>Selecting clients who walk the walk: <a href="#remarkably">Remarkably</a></li>
<li>Revolutionising maritime decarbonisation: Ocean Infinity</li>
<li>Going all-in for sustainability: <a href="#climbing">Climbing Trees</a></li>
<li>Going beyond being sustainable &#8211; to being regenerative: <a href="#avery">Avery &amp; Brown</a></li>
</ul>

Sustainability can help Small- and medium-sized businesses (SME) fulfil their environmental responsibilities while enhancing client engagement, employee satisfaction, and commercial performance. It&#8217;s no longer a niche consideration; it&#8217;s a mainstream issue that&#8217;s compelling businesses to address their environmental impact.

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Regulators are cracking down on greenwashing. The European Parliament voted to support new rules to improve product durability by combating greenwashing and misleading claims on consumer labels, such as &#8216;CO2 neutral&#8217; or &#8216;carbon neutral.&#8217; Meanwhile, in the UK, the Advertising Standards Authority is pursuing stricter enforcement on adverts claiming carbon neutrality through offsetting.
<a href="https://x.ecologi.com/articles/blog/climate-commitments-survey" target="_blank" rel="noopener">Our recent survey</a> of 1,000 SME business owners and decision makers, conducted with the British Business Bank and One Poll, revealed that 76% of SMEs believe that having an environmental strategy is good for business. A significant 98% of SMEs that have taken steps to reduce their environmental impact have seen benefits to their business.
These range from improved brand image (43%), attracting more eco-conscious customers (38%), increased productivity and innovation (37%) and employee loyalty (34%). Over a third (31%) also say that they have benefited from increased revenue.

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Discover more about our <a href="https://cms-assets.offset.earth/app/uploads/20230328090053/Ecologi_BBB_Report_V6.pdf">SME climate commitments survey here</a>. 
SMEs (small and medium-sized enterprises) account for 99.9% of the UK business population With <a href="https://www.gov.uk/government/statistics/business-population-estimates-2023/business-population-estimates-for-the-uk-and-regions-2023-statistical-release">5.6 million</a> private sector businesses in the UK, their superpower is their collective power to champion protecting our planet and tackling the climate crisis. Here are 6 SMEs taking significant steps toward climate action.

<a href="https://www.ecosurety.com/" target="_blank" rel="noopener">Ecosurety</a>, based in Bristol, UK, is a sustainability leader, supporting UK recycling projects with transparency and innovation. They are the first B Corp certified compliance scheme in the UK. Through working with Ecologi’s <a href="https://x.ecologi.com/articles/blog/carbon-accounting-101-what-is-it-and-why-you-should-do-it" target="_blank" rel="noopener">carbon accounting</a> and ESG advisory partner <a href="https://eightversa.com/services/net-zero-carbon/carbon-footprint-for-business/" target="_blank" rel="noopener">Eight Versa</a> to assess their carbon footprint, they achieved Carbon Measured certification from Natural Carbon Solutions. Ecosurety has set an ambitious Net Zero target for 2030. As part of their beyond value chain mitigation whilst working to their reductions strategy Ecosurety funds impactful climate action through Ecologi. Their commitment to sustainability and environmental responsibility showcases their dedication to a greener future.

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Helping businesses build low carbon websites: Complex Creative

<a href="https://x.ecologi.com/complexcreative" target="_blank" rel="noopener">Complex Creative</a> is a sustainable web design agency, helping businesses build low carbon websites through optimising for reduced file sizes, cleaning up drives, servers and databases and so much more, which in 2022 helped save 148 trees from websites alone. 
They are also a Million Tree Pledger business, an <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Action Workforce</a>® and have signed up to One Percent for the Planet to donate 1% of gross sales every year to their non-profit partners. Complex Creative is also one of the hundreds of businesses that have calculated their carbon footprint with <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> for free. Find out more about their story in the video below:
<div class="ecologi-video-full-width"><iframe title="YouTube video player" src="https://www.youtube.com/embed/PZxtOw6_pNY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></div>

Selecting clients who walk the walk: Remarkably

<a href="https://x.ecologi.com/remarkably" target="_blank" rel="noopener">Remarkably</a> is a creative, brand, marketing and learning consultancy. Their purpose  &#8211; building brands for a remarkably better world.
Now in its third year, Remarkably has been climate positive from day one, achieved B Corp certification in 2021, and invests in a number of impact innovation projects globally.  As a Beta partner of <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a>, the consultancy has been able to fully quantify its carbon footprint for the first time last year.

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If that is not enough, Remarkably has pledged to plant one million trees by 2030, <a href="https://x.ecologi.com/remarkably" target="_blank" rel="noopener">with 250,000 already planted</a>. 
Remarkably’s commitment to the triple-bottom line also extends to careful decision making for which clients to work with. A first analysis was shared in its inaugural impact report for 2022.

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Revolutionising maritime decarbonisation: Ocean Infinity

Ocean Infinity, a pioneering maritime robotics company, is leading the charge in environmental sustainability. The company deploys cutting-edge technology and AI to reduce fuel consumption and minimise waste production. Ocean Infinity have started their climate journey with Ecologi by funding tree planting through the <a href="https://x.ecologi.com/business/impact-shop" target="_blank" rel="noopener">Impact Shop</a> and are working with <a href="https://eightversa.com/sustainability-insights/eight-versa-partners-with-ecologi/" target="_blank" rel="noopener">our partner Eight Versa</a> for a Life Cycle Assessment (LCA) for their robotic ships.

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Going all-in for sustainability: Climbing Trees

<a href="https://x.ecologi.com/climbingtrees" target="_blank" rel="noopener">Climbing Trees</a> is an SEO, Google Ads and Social agency with a mission of reducing emissions across their entire organisation. They have already moved to sourcing 100% renewable energy; changed their bank to a more planet-friendly supplier; reduced travel emissions with less commuting and more home working and increased use of public transport.
They use <a href="https://x.ecologi.com/business/zero" target="_blank" rel="noopener">Ecologi Zero</a> to calculate their emissions, and what they cannot reduce is offset. Climbing Trees are also a <a href="https://x.ecologi.com/business/climate-positive-workforce" target="_blank" rel="noopener">Ecologi Climate Positive Workforce</a>® and a Million Tree Pledger, as well as a B Corp.
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Going beyond being sustainable - to being regenerative: Avery & Brown

<a href="https://x.ecologi.com/averybrown" target="_blank" rel="noopener">Avery &amp; Brown</a> is a sustainable marketing agency for the built environment. They’re a signatory of the Sustainable Marketer Manifesto, supporters of The Better Business Act as well as members of Business Declares and the Climate &amp; Ecological Emergency Bill Alliance. 
Having pledged to halve their emissions before 2030 and achieve net-zero before 2050 while disclosing their progress every year &#8211; they have a deep commitment to restoring and regenerating our planet. They’ve also referred over 19 other businesses to join our community!

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If your business is looking to start its climate journey, get in touch below.