We created Ecologi so people like you can actually take on the climate crisis

How does Ecologi work?

  • Sign up to EcologiSign up to Ecologi
  • Compensate your carbon footprintCompensate your carbon footprint
  • Fund climate projectsFund climate projects
  • Set yourself eco goalsSet yourself eco goals
  • All captured on your profileAll captured on your profile

Impactful climate solutions

Carbon reduction

At Ecologi we invest your money into a broad range of projects that are able to evidence that they are reducing greenhouse gas emissions.

Each month we support a range of carbon reduction projects that are certified at the very highest level by Gold Standard and equivalent. Our funding strategy is guided by our Climate Committee and follow the Project Drawdown framework.

Tree planting

It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial in preventing ecological collapse.

We have a range of amazing tree planting partners who are able to responsibly plant millions of trees a month on our community’s behalf.

Where does your money go?

Our profit is measured in impact, and this is reflected in how we spend your money. 85% of your money goes directly to funding these planet saving projects. Included with project costs are any incurred transaction fees carried out on your behalf.

With the rest we’ll cover everything else including a budget to attract new subscribers, staff costs, and hosting and licenses.


When we say we put your money to great use, it’s important you see that it is. You can see the paper trail of the impact we make on this platform.

Meet our leadership team

  • Elliot Coad

    Elliot Coad

    CEO and cofounder

  • Lucy Jack

    Lucy Jack

    Chief Design Officer and cofounder

  • Alex Price

    Alex Price

    Chief Technology Officer and cofounder

  • Ian Hambleton

    Ian Hambleton

    Special Ops Director and cofounder

  • Joel Baynes

    Joel Baynes

    Chief Operating Officer

  • Crista Buznea

    Crista Buznea

    Head of Sustainability Marketing

  • Dennis Hettema

    Dennis Hettema

    Head of Sales

Ecologi was initially founded by a group of environmentalists in Bristol, UK. They were frustrated that many of us are not able to contribute enough to the colossal climate problem.

It started in early 2019, when Elliot was on his morning commute to work. He was buying a coffee just as he had done thousands of times before, and asked himself: How much climate action could I fund with the money for a coffee?

The answer led to a revelation – that the pocket change that billions of us have would not only be a significant upgrade to our own personal contributions to the crisis, but could also one day account for reducing half of the world’s emissions.

Find out more about our impact on our Collective Action tracker.

Feel empowered, challenged and inspired. Join us on this important climate crisis movement.

We send good things

Sign up to our newsletter and we’ll plant a tree on your behalf.

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Your tree will be planted in Madagascar by the Eden Reforestation Project.