Questions about Ecologi

  • How much of my money goes into climate projects?

    Our success is measured in impact, and this is reflected in how we spend your money. As an individual Ecologi subscriber, 85% of your subscription money goes directly to funding these planet-saving projects. Included with project costs are any incurred transaction fees carried out on your behalf.

    For our business customers, we charge a little extra to cover the extra costs associated with our Climate Positive WorkforceÂź product. For these customers, 77.5% of the subscription revenue goes toward climate impact.

    The remainder covers everything else – including spreading the word, staff and premises costs, and hosting and licenses.

    Transparency and trust are core values of ours. They go hand in hand with responsibly putting your money to the best use possible. For those who are interested, you can view our Public Impact and Operations Ledger which lists our receipts and certificates – and we also publish financial reports on this site every quarter so you can see we’re keeping to our word.

  • Are you a registered charity?

  • Can this stop climate change?

  • How can you prove my impact?

  • Surely my carbon footprint isn't that big?

  • Can I call you about offsetting my business?

Questions about trees

  • What's stopping someone from cutting down the newly planted tree?

    This is an obviously important question that needs a good answer. We sent this question to one of our main tree planting partners, Eden Reforestation Projects, and this is their reply:

    • We work carefully with all levels of government to secure written agreements designating the restoration sites as protected in perpetuity. 
    • We hire local villagers to plant the trees. In this way, we alleviate extreme poverty within the impacted community. The villagers now have an economic incentive to ensure the wellbeing of the restoration project. They also have a sense of “ownership” over the trees and restored forest and they protect it with great care.
    • A minimum of 10% of the trees to be planted are agroforestry species (fruit, fodder and construction species designed to provide food security and benefit legitimate human needs). Over time these trees become a source of sustainable income.
    • We do all possible to supply the local villagers with alternative fuel sources (fuel efficient dry wood stoves and solar parabolic stoves), which reduces and or eliminates their dependence on charcoal.
    • We also hire forest guards as part of the labor force. Forest guards are part of the overall budget.
    • Most significantly, we have seen the villagers fall in love with THEIR forest. They also recognize and benefit from the restored forest through increase in fisheries, improved farming, cleaner water and the formation of micro enterprises.

    Within all of our tree-planting partnerships, we ensure that the same is true across the board – we will not partner with organisations who do not work to secure the longevity and safety of the trees our community is paying to put in the ground.

  • Why are so many of your trees mangroves?

  • What's the survival rate of these trees?

  • How much carbon does a tree sequester?

  • Is my footprint offset by newly-planted trees?

  • Who is checking to see the tree was planted, and whether it grew up?

  • What if there's a forest fire?

  • Are the species of trees being planted varied and appropriate for the sites?

  • How do we ensure the indigenous are protected?

  • Are the workers being cared for and paid fairly?

Questions about carbon offsets

  • How can you provide carbon offsets so cheaply?

    One of the questions we’re asked frequently is why are we so cheap compared to our competitors?

    Especially as Gold Standard, the certification standard we primarily buy credits of, is often priced at a premium over others due to their attention to quality and prioritising co-benefits to society.

    Most of the answer lies in our attitude to profit taking and running as efficiently as possible. Our mission is to get as much money in to climate change solutions as possible, and that’s reflected in our commitment to just 15% of our income being spent on our operating costs (and 85% on climate solutions).

    In terms of the underlying cost of the carbon offset, there are a few factors in play:

    • Project type: some projects are just relatively inexpensive, like a routine solar installation in a very sunny part of the world with access to cheap land and expertise.
    • Volume of carbon offsets purchased: the higher volume you buy, the closer it is to the original lower wholesale cost. We buy a lot of carbon credits.
    • How old the carbon offset is (‘vintage’): A carbon offset project runs for multiple years generating a number of credits each year. Not all the credits are bought every year, so smaller amounts float around on the markets, and are often cheaper to acquire. An “old” carbon offset is just as relevant as a new one, as it doesn’t matter when in time the emission reduction took place. Generally we buy credits with a vintage of up to 8 years old.
  • What's the basic criteria for a good carbon offset project?

  • How can a project ensure it is doing what it says it is?

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United Nations Decade on Ecosystem Restoration 2021-2030

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